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The Journal of Social Psychology Volume 140, 2000 - Issue 6
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Original Articles

Sensation-Seeking and Differentially Arousing Television Commercials

Christopher Leone Department of Psychology, University of North Florida
&
Justin D'arienzo Department of Psychology, University of North Florida
Pages 710-720 | Received 07 Jul 1998, Accepted 15 Jun 1999, Published online: 03 Apr 2010

Citations (13)

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Read on this site (3)

Choonghoon Lim, Woo-Young Lee & PaulM. Pedersen. (2013) Investigating the moderating role of sport service type and personality on audiences' emotional responses to hedonic vs. cognitive advertisements. Journal of Global Scholars of Marketing Science 23:1, pages 55-71.
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Alisha Blakeney, Casey Findley, DonaldR. Self, Rhea Ingram & Tony Garrett. (2010) Media Habits of Sensation Seekers. Journal of Global Academy of Marketing Science 20:2, pages 179-187.
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JonathanW. Roberti. (2007) Demographic Characteristics and Motives of Individuals Viewing Reality Dating Shows. The Communication Review 10:2, pages 117-134.
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Articles from other publishers (10)

Sanghak Lee & Young Ik Suh. (2020) The severity of a sports-related accident and sponsorship effects: focusing on the fear appeal theory. International Journal of Sports Marketing and Sponsorship 22:2, pages 293-311.
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Francesco Raggiotto & Daniele Scarpi. (2021) This must be the place: A destination-loyalty model for extreme sporting events. Tourism Management 83, pages 104254.
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Swati Verma, Abhijit Guha & Abhijit Biswas. (2016) Investigating the Pleasures of Sin: The Contingent Role of Arousal-Seeking Disposition in Consumers' Evaluations of Vice and Virtue Product Offerings. Psychology & Marketing 33:8, pages 620-628.
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Roland Helm & Daniel Conrad. (2014) The impact of customer-specific and market-related variables on the preference for highly innovative products. Review of Managerial Science 9:1, pages 61-88.
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Jesús Manuel López-Bonilla & Luis Miguel López-Bonilla. (2012) Sensation-Seeking Profiles and Personal Innovativeness in Information Technology. Social Science Computer Review 30:4, pages 434-447.
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Jesús Manuel López-BonillaLuis Miguel López-Bonilla. (2009) Sensation Seeking and the Use of the Internet. Social Science Computer Review 28:2, pages 177-193.
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Graeme Galloway. (2009) Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity-resolution humor. Psychology & Marketing 26:9, pages 779-792.
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Stephen R. McDaniel, Choonghoon Lim & Joseph E. MahanIIIIII. (2007) The role of gender and personality traits in response to ads using violent images to promote consumption of sports entertainment. Journal of Business Research 60:6, pages 606-612.
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Stephen R. McDaniel. (2003) Reconsidering the Relationship between Sensation Seeking and Audience Preferences for Viewing Televised Sports. Journal of Sport Management 17:1, pages 13-36.
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Graeme Galloway. (2002) Psychographic segmentation of park visitor markets: evidence for the utility of sensation seeking. Tourism Management 23:6, pages 581-596.
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