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The Journal of Social Psychology Volume 107, 1979 - Issue 1
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Replications and Refinements

The Effect of Mood Inducement upon Audience Receptiveness

Ellin Dribben St. Lawrence University
&
Virginia Brabender St. Lawrence University
Pages 135-136 | Received 13 Oct 1977, Published online: 01 Jul 2010

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Esther Thorson, Ekaterina Ognianova, James Coyle & Frank Denton. (2000) Negative Political Ads and Negative Citizen Orientations toward Politics. Journal of Current Issues & Research in Advertising 22:1, pages 13-40.
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Meryl Paula Gardner & FrederickO. Wilhelm$suffix/text()$suffix/text(). (1987) Consumer Responses to Ads with Positive vs. Negative Appeals: Some Mediating Effects of Context-Induced Mood and Congruency between Context and Ad. Current Issues and Research in Advertising 10:1-2, pages 81-98.
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Articles from other publishers (4)

Adrian Furnham & Rebecca Milner. (2013) The impact of mood on customer behavior: Staff mood and environmental factors. Journal of Retailing and Consumer Services 20:6, pages 634-641.
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Arnold Schneider, Bryan K Church & Robert J Ramsay. (2003) CONCURRING PARTNER REVIEW: DOES INVOLVEMENT IN AUDIT PLANNING AFFECT OBJECTIVITY?. Research in Accounting Regulation 16, pages 185-195.
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E. Gil Clary, Mark Snyder, Robert D. Ridge, Peter K. Miene & Julie A. Haugen. (2006) Matching Messages to Motives in Persuasion: A Functional Approach to Promoting Volunteerism 1 . Journal of Applied Social Psychology 24:13, pages 1129-1146.
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F. David Schoorman & Matthew V. Champagne. (1994) Managers as informal third parties: The impact of supervisor-subordinate relationships on interventions. Employee Responsibilities and Rights Journal 7:1, pages 73-84.
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