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Original Articles

Effects of Two Voice Characteristics on the Attitudes toward Advertising Messages

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Pages 447-459 | Received 26 Aug 1991, Published online: 01 Jul 2010

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Cameron L. Davis, Kenichi Oishi, Andreia V. Faria, John Hsu, Yessenia Gomez, Susumu Mori & Argye E. Hillis. (2016) White matter tracts critical for recognition of sarcasm. Neurocase 22:1, pages 22-29.
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Sarah P. Elbert & Arie Dijkstra. (2014) An experimental test of the relationship between voice intonation and persuasion in the domain of health. Psychology & Health 29:9, pages 1014-1031.
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Robert A. Peterson, Michael P. Cannito & Steven P. Brown. (1995) An Exploratory Investigation of Voice Characteristics and Selling Effectiveness. Journal of Personal Selling & Sales Management 15:1, pages 1-15.
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Fabrice Desmarais, Alexandra Vignolles & Abhishek Mukherjee. Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand. Journal of Global Marketing 0:0, pages 1-25.
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Articles from other publishers (32)

Joshua J. Guyer, Pablo Briñol, Thomas I. Vaughan-Johnston, Leandre R. Fabrigar, Lorena Moreno, Borja Paredes & Richard E. Petty. (2023) Pitch as a Recipient, Channel, and Context Factor Affecting Thought Reliance and Persuasion. Personality and Social Psychology Bulletin.
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Maël Mauchand & Marc D. Pell. (2023) Complain like you mean it! How prosody conveys suffering even about innocuous events. Brain and Language 244, pages 105305.
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Asma Naimi, Daniel Arenas, Jill Kickul & Sahar Awan. (2022) Too emotional to succeed: entrepreneurial narratives in a prosocial setting. International Journal of Entrepreneurial Behavior & Research 29:3, pages 687-706.
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Fabrice Desmarais, Alexandra Vignolles & Abhishek Mukherjee. 2023. Advances in Advertising Research (Vol. XII). Advances in Advertising Research (Vol. XII) 321 337 .
Swagata Chakraborty & Amrut Sadachar. (2022) “Why Should I Buy Sustainable Apparel?” Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions. Sustainability 14:18, pages 11560.
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Hye-jin Kim, Yi Wang & Min Ding. (2021) Brand Voiceprint. Customer Needs and Solutions 8:4, pages 123-136.
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Joshua J. Guyer, Pablo Briñol, Thomas I. Vaughan-Johnston, Leandre R. Fabrigar, Lorena Moreno & Richard E. Petty. (2021) Paralinguistic Features Communicated through Voice can Affect Appraisals of Confidence and Evaluative Judgments. Journal of Nonverbal Behavior 45:4, pages 479-504.
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Muhammad Hamza Shahab, Ezlika Ghazali & Mozard Mohtar. (2021) The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda. International Journal of Consumer Studies 45:4, pages 664-689.
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Maria Vernuccio, Michela Patrizi & Alberto Pastore. (2020) Developing voice-based branding: insights from the Mercedes case. Journal of Product & Brand Management 30:5, pages 726-739.
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Maël Mauchand & Marc D. Pell. (2021) Emotivity in the Voice: Prosodic, Lexical, and Cultural Appraisal of Complaining Speech. Frontiers in Psychology 11.
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Shan Liu, Muyu Zhang, Baojun Gao & Guoyin Jiang. (2020) Physician voice characteristics and patient satisfaction in online health consultation. Information & Management 57:5, pages 103233.
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Fabrice Desmarais & Alexandra Vignolles. 2019. Advances in Advertising Research X. Advances in Advertising Research X 67 78 .
Ruth Pogacar, L. J. Shrum & Tina M. Lowrey. (2018) The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language Complexity × Processing Mode Framework. Journal of Consumer Psychology 28:4, pages 689-711.
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Jeanine Warisse Turner & Sonja K Foss. (2018) Options for the Construction of Attentional Social Presence in a Digitally Enhanced Multicommunicative Environment. Communication Theory 28:1, pages 22-45.
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Megha Dubey, Janise Farrell & Lawrence Ang. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX 117 130 .
Hillary J. D. Wiener & Tanya L. Chartrand. (2014) The Effect of Voice Quality on Ad Efficacy. Psychology & Marketing 31:7, pages 509-517.
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Rachel L.C. Mitchell & Elliott D. Ross. (2013) Attitudinal prosody: What we know and directions for future study. Neuroscience & Biobehavioral Reviews 37:3, pages 471-479.
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Friederike Nagel, Marcus Maurer & Carsten Reinemann. (2012) Is There a Visual Dominance in Political Communication? How Verbal, Visual, and Vocal Communication Shape Viewers' Impressions of Political Candidates. Journal of Communication 62:5, pages 833-850.
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Jody Kreiman & Diana Sidtis. 2011. Foundations of Voice Studies. Foundations of Voice Studies 398 469 .
Silke Bartsch. 2009. Aktuelle Forschungsfragen im Dienstleistungsmarketing. Aktuelle Forschungsfragen im Dienstleistungsmarketing 45 68 .
Jean-Charles Chebat, Kamel El Hedhli, Claire Gélinas-Chebat & Robert Boivin. (2016) Voice and Persuasion in a Banking Telemarketing Context. Perceptual and Motor Skills 104:2, pages 419-437.
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Jean-Charles Chebat, Claire Gélinas-Chebat & Suzie Dorais. (2016) Missing Information Can Be More Persuasive. Psychological Reports 92:3_suppl, pages 1043-1052.
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Jean-Charles Chebat, Sarah Drissi Vercollier & Claire Gélinas-Chebat. (2016) Drama Advertisements: Moderating Effects of Self-Relevance on the Relations among Empathy, Information Processing, and Attitudes. Psychological Reports 92:3, pages 997-1014.
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JEAN-CHARLES CHEBAT. (2003) MISSING INFORMATION CAN BE MORE PERSUASIVE. Psychological Reports 92:3, pages 1043.
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Chingching Chang. (2016) Self-Congruency as a Cue in Different Advertising-Processing Contexts. Communication Research 29:5, pages 503-536.
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Jean-Charles Chebat, Mathieu Charlebois & Claire Gélinas-Chebat. (2001) What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement. Journal of Business Research 53:2, pages 93-102.
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Sara R. Jaeger & Halliday J.H. MacFie. (2001) The effect of advertising format and means-end information on consumer expectations for apples. Food Quality and Preference 12:3, pages 189-205.
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Jean-Charles Chebat, François Limoges & Claire Gélinas-Chebat. (2016) Effects of Circadian Orientation, Time of Day, and Arousal on Consumers' Depth of Information Processing of Advertising. Perceptual and Motor Skills 85:2, pages 479-490.
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JEAN-CHARLES CHEBAT. (1997) EFFECTS OF CIRCADIAN ORIENTATION, TIME OF DAY, AND AROUSAL ON CONSUMERS' DEPTH OF INFORMATION PROCESSING OF ADVERTISING. Perceptual and Motor Skills 85:6, pages 479.
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Aminu Mamman & David Richards. (1996) Perceptions and possibilities of intercultural adjustment: Some neglected characteristics of expatriates. International Business Review 5:3, pages 283-301.
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Claire Gélinas-Chebat, Jean-Charles Chebat & Annick Landry. (2009) Effets de la lisibilité du texte et de l’image sur l’efficacité du message publicitaire. Revue québécoise de linguistique 25:1, pages 185-204.
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Aminu Mamman. (2005) Socio‐biographical Antecedents of Intercultural Effectiveness: The Neglected Factors 1 . British Journal of Management 6:2, pages 97-114.
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