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The Journal of Social Psychology Volume 151, 2011 - Issue 3
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Articles

How Consumers Respond to the Behavior of Missing a Free Gift Promotion: Inaction Inertia Effect on Products Offered as Free Gifts

Tsung-Chi Liu National Cheng Kung UniversityView further author information
,
Ti Cheng National Cheng Kung UniversityCorrespondence[email protected]
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&
Feng-Yu Ni National Sun Yat-Sen UniversityView further author information
Pages 361-381 | Received 17 Apr 2009, Accepted 29 Mar 2010, Published online: 19 Apr 2011

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Hsin-Hsien Liu & Hsuan-Yi Chou. (2019) The impact of different product formats on inaction inertia. The Journal of Social Psychology 159:5, pages 546-560.
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Steve Ogden, Stella Minahan & David Bednall. (2017) Promotional Competitions: A Taxonomy of Campaign Framing Choices Integrating Economic, Informational, and Affective Objectives. Journal of Promotion Management 23:4, pages 449-480.
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Articles from other publishers (12)

Guillaume Desjardins, Anthony M. Gould & Kathleen Park. (2023) Sizzle without the steak: the emerging strategic implications of receiving a free offering in the digital age. Journal of Management History 29:4, pages 608-633.
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Drew B. Cameron, Isha Ray, Manoj Parida & William H. Dow. (2023) Product preferences and willingness to pay for potable water delivery: Experimental evidence from rural Bihar, India. PLOS ONE 18:4, pages e0283892.
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Siyi Yue & Huaiyong Wang. (2022) The effect of sense of power on inaction inertia: From the perspective of endowment effect. Current Psychology.
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Shasha Wang, Arnold Japutra & Sebastián Molinillo. (2020) Branded premiums in tourism destination promotion. Tourism Review 76:5, pages 1001-1012.
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Peng Zhu, Ziwei Wang, Xiaotong Li, Ying-Hsang Liu & Xingzhen Zhu. (2020) Understanding promotion framing effect on purchase intention of elderly mobile app consumers. Electronic Commerce Research and Applications 44, pages 101010.
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Hsin-Hsien Liu & Hsuan-Yi Chou. (2020) Effects of comparability of promotions on inaction inertia. Marketing Intelligence & Planning 39:1, pages 125-139.
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Yookyung Park & Youjae Yi. (2019) When free gifts hurt the promoted product. European Journal of Marketing 53:7, pages 1423-1444.
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Hsin‐Hsien Liu & Hsuan‐Yi Chou. (2018) The effects of promotional package frames and price strategies on inaction inertia. Psychology & Marketing 36:3, pages 214-228.
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Sangcheol Seol & Choi Woo Young. (2018) Inaction Inertia Effect - Moderation Effect of Habitual Purchase Behavior and Maximization Behavior -. Management & Information Systems Review 37:4, pages 195-217.
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Shinhyoung Lee & Youjae Yi. (2017) “Seize the Deal, or Return It Losing Your Free Gift”: The Effect of a Gift-With-Purchase Promotion on Product Return Intention. Psychology & Marketing 34:3, pages 249-263.
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HaeEun Helen Chun & Yue Woon Hiang. (2016) Free Drink or Free Mug? Managing Service Experience with Experiential vs. Material Complimentary Gifts. Service Science 8:2, pages 184-202.
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Dong Hong Zhu, Ya Ping Chang & An Chang. (2015) Effects of free gifts with purchase on online purchase satisfaction. Internet Research 25:5, pages 690-706.
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