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Michael Stoica, Thomas M. Hickman, Liu Yong & Russell E. Smith. (2023) Are You Happy with Your Experience? Determinants of Satisfaction with Virtual Teamwork in International Settings. Journal of Teaching in International Business 34:3, pages 92-117.
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Yanqiu Rachel Zhou. (2023) The lying flat movement, global youth, and globality: a case of collective reading on Reddit. Globalizations 20:4, pages 679-695.
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James Weber & Michael J. Urick. (2023) Searching for A Stronger Generational Understanding than Just Age: A Multi-Country Analysis of Millennials’ Personal Values and Moral Reasoning. Journal of Intergenerational Relationships 21:1, pages 110-135.
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Saeb F. Al Ganideh & Iddrisu Awudu. (2021) Arab-Muslim Americans’ personality riddle and consumer ethnocentrism. Journal of Global Marketing 34:2, pages 110-130.
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Prashant Raman & Kumar Aashish. (2021) Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands. Journal of Global Marketing 34:2, pages 90-109.
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Nhu-Ty Nguyen & Thai-Ngoc Pham. (2021) Consumer attitudinal dispositions: A missing link between socio-cultural phenomenon and purchase intention of foreign products: An empirical research on young Vietnamese consumers. Cogent Business & Management 8:1.
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William I. MacKenzie$suffix/text()$suffix/text() & Robert F. Scherer. (2019) Millennial research on fleek: Suggestions for improving generational research design. The Journal of Social Psychology 159:2, pages 119-124.
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Jeong Hugh Han. (2023) Does ‘born digital’ mean ‘being global’ in characterizing millennial consumers in a less developed country context? – An empirical study in Myanmar. Technological Forecasting and Social Change 195, pages 122801.
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Sameeullah Khan, Asif Iqbal Fazili & Irfan Bashir. (2023) Signaling norm salience through perceived peer counterfeit consumption. Journal of Product & Brand Management 32:6, pages 812-827.
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Bidit L. Dey, Sharifah Faridah Syed Alwi, Mujahid Mohiuddin Babu, Sanjit K. Roy & Syed Sardar Muhammad. (2022) Brexit or Brand it? The Effects of Attitude Towards Brexit and Reshored Brands on Consumer Purchase Intention. British Journal of Management 34:3, pages 1215-1237.
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Jie Jin, Renee Mitson, Yufan Sunny Qin, Marc Vielledent & Linjuan Rita Men. (2023) Enhancing young consumer’s relational and behavioral outcomes: The impact of CEO activism authenticity and value alignment. Public Relations Review 49:2, pages 102312.
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Ho Jung Choo, Ha Kyung Lee & Jiali Xie. (2022) Consumers' cultural identity under glocalization: Vietnamese consumers' global and national identities and their cross-cultural consumption. Asia Pacific Journal of Marketing and Logistics 35:5, pages 1052-1074.
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Elena Proietti & Michela Addis. 2022. Contemporary Approaches Studying Customer Experience in Tourism Research. Contemporary Approaches Studying Customer Experience in Tourism Research
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Md. Ashraful Alam, Debashish Roy, Rehana Akther & Rajidul Hoque. (2022) Consumer ethnocentrism and buying intentions on electronic products: moderating effects of demographics. South Asian Journal of Marketing.
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Taura L. Barr & Sophia L. Nathenson. (2021) A Holistic Transcendental Leadership Model for Enhancing Innovation, Creativity and Well-Being in Health Care. Journal of Holistic Nursing 40:2, pages 157-168.
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Mark Cleveland, Nicolas Papadopoulos & Michel Laroche. (2021) Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence. International Marketing Review 39:2, pages 207-241.
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Iva Katzarska-Miller & M Faucher. 2022. Globalized Identities. Globalized Identities
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Helen Inseng Duh, Hong Yu & Yuefeng Ni. (2021)
Chinese Millenials' happiness and materialism: Explanations from two
life‐course
theories,
self‐esteem
, and
money‐attitudes
. Journal of Consumer Affairs 55:4, pages 1306-1332.
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Som Sekhar Bhattacharyya, Surabhi Verma & Gayathri Sampath. (2020) Ethical expectations and ethnocentric thinking: exploring the adequacy of technology acceptance model for millennial consumers on multisided platforms. International Journal of Ethics and Systems 36:4, pages 465-489.
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Yen Thi Hoang Nguyen & Hung Vu Nguyen. (2020) An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence. Asia Pacific Journal of Marketing and Logistics 33:1, pages 231-249.
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