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Chen Lou, Xuan Zhou, Xun (Irene) Huang, Chen Qiu & Mingquan Yuan. (2023) Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising. International Journal of Advertising 42:5, pages 890-915.
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Articles from other publishers (1)
Einat Elizarov, Maya Benish-Weisman & Yair Ziv. (2023) Teacher–child relational conflict and maladaptive social behaviors: The moderating role of children’s values. Journal of Experimental Child Psychology 233, pages 105689.
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