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Quarterly Journal of Speech Volume 5, 1919 - Issue 1
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Original Articles

Persuasion: Principles and method

Part I. Underlying principlesFootnote*

Charles H. Woolbert University of Illinois
Pages 12-25 | Published online: 05 Jun 2009

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DominicA. Infante. (1975) Differential functions of desirable and undesirable consequences in predicting attitude and attitude change toward proposals. Speech Monographs 42:2, pages 115-134.
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PaulI. Rosenthal. (1971) Specificity, verifiability, and message credibility. Quarterly Journal of Speech 57:4, pages 393-401.
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PaulI. Rosenthal. (1966) The concept of ethos and the structure of persuasion. Speech Monographs 33:2, pages 114-126.
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RalphB. Culp. (1961) Charles Sears Baldwin. The Speech Teacher 10:3, pages 169-175.
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Ray Ehrensberger. (1945) An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs 12:1, pages 94-111.
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CharlesH. Woolbert. (1919) Persuasion: Principles and method. Quarterly Journal of Speech 5:2, pages 101-119.
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