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Original Articles

Logic, emotion, and the paradigm of persuasion

Pages 13-18 | Published online: 05 Jun 2009

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Michael Calvin McGee. (1980) “Social movement”;: Phenomenon or meaning?. Central States Speech Journal 31:4, pages 233-244.
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PaulI. Rosenthal. (1971) Specificity, verifiability, and message credibility. Quarterly Journal of Speech 57:4, pages 393-401.
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Ruth Anne Clark & Geraldine Hynes. (1970) The relationship of judgments of desirability and likelihood. Speech Monographs 37:3, pages 199-206.
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Ankit Shrestha, Arezou Behfar & Mahdi Nasrullah Al-Ameen. “It is Luring You to Click on the Link With False Advertising” - Mental Models of Clickbait and Its Impact on User’s Perceptions and Behavior Towards Clickbait Warnings. International Journal of Human–Computer Interaction 0:0, pages 1-19.
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IvanL. Preston. (1968) Relationships among emotional, intellectual, and rational appeals in advertising. Speech Monographs 35:4, pages 504-511.
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ArthurN. Kruger. (1967) The ethics of persuasion: A re‐examination. The Speech Teacher 16:4, pages 295-305.
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Theodore Clevenger$suffix/text()$suffix/text(). (1965) The interaction of descriptive and experimental research in the development of rhetorical theory. Central States Speech Journal 16:1, pages 7-12.
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