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Sociological Focus Volume 41, 2008 - Issue 3
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Original Articles

Personal Brand in Online Advertisements: Comparing White and Brazilian Male Sex Workers

Voon Chin Phua Gettysburg College, USA
&
Allison Caras Gettysburg College, USA
Pages 238-255 | Published online: 19 Nov 2012

Citations (23)

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Read on this site (5)

Angela Jones. (2023) ‘People need to know we exist!’: an exploratory study of the labour experiences of transmasculine and non-binary sex workers and implications for harm reduction. Culture, Health & Sexuality 25:1, pages 48-62.
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Voon Chin Phua. (2020) Gendering graffiti in Brazil. Visual Studies 35:2-3, pages 136-148.
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Isabel Crowhurst & May-Len Skilbrei. (2018) International comparative explorations of prostitution policies: lessons from two European projects. Innovation: The European Journal of Social Science Research 31:2, pages 142-161.
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Matthew V. Pruitt. (2018) “Just a Gigolo”: Differences in Advertisements of Male-for-Female and Male-for-Male Online Escorts. Deviant Behavior 39:1, pages 64-79.
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Navin Kumar, Victor Minichiello, John Scott & Taylor Harrington. (2017) A Global Overview of Male Escort Websites. Journal of Homosexuality 64:12, pages 1731-1744.
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Articles from other publishers (18)

Nattawaj Kijratanakoson. (2022) The discursive representation of male sex workers in Thai newspapers. Journalism 24:7, pages 1572-1592.
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José Iglesias Urquízar. (2022) Chaperos, Rent Boys, and Sex Workers: Translating Attitudes Towards Male Sex Work in the Spanish Dubbing of the US TV Series Looking. Sexuality & Culture 27:3, pages 823-842.
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Arul Chib, Ming Wei Ang, Yingqin Zheng & Sarah Hoan Nguyen. (2022) Subverted agency: The dilemmas of disempowerment in digital practices. New Media & Society 24:2, pages 458-477.
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Sergey Gorbatov, Svetlana N. Khapova, Janneke K. Oostrom & Evgenia I. Lysova. (2020) Personal brand equity: Scale development and validation. Personnel Psychology 74:3, pages 505-542.
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Voon Chin Phua & Desirée Ciambrone. (2020) Informal Strategies for Risk Assessment Among Brazilian Male Sex Workers and Their Clients. Sexuality & Culture 25:1, pages 275-287.
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Angela Jones. (2020) Where The Trans Men and Enbies At?: Cissexism, Sexual Threat, and the Study of Sex Work. Sociology Compass 14:2.
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Sergey Gorbatov, Svetlana N. Khapova & Evgenia I. Lysova. (2019) Get Noticed to Get Ahead: The Impact of Personal Branding on Career Success. Frontiers in Psychology 10.
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Julieta Vartabedian. (2017) Bodies and desires on the internet: An approach to trans women sex workers’ websites. Sexualities 22:1-2, pages 224-243.
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Sergey Gorbatov, Svetlana N. Khapova & Evgenia I. Lysova. (2018) Personal Branding: Interdisciplinary Systematic Review and Research Agenda. Frontiers in Psychology 9.
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Tim Gregory. (2018) Colonising antinormative sex: The flexibility of post-porn heterosex in random webcam sex. Sexualities 21:4, pages 657-673.
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Stewart Cunningham, Teela Sanders, Jane Scoular, Rosie Campbell, Jane Pitcher, Kathleen Hill, Matt Valentine-Chase, Camille Melissa, Yigit Aydin & Rebecca Hamer. (2018) Behind the screen: Commercial sex, digital spaces and working online. Technology in Society 53, pages 47-54.
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Angela Jones. (2016) “I Get Paid to Have Orgasms”: Adult Webcam Models’ Negotiation of Pleasure and Danger. Signs: Journal of Women in Culture and Society 42:1, pages 227-256.
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Angela Jones. (2015) For Black Models Scroll Down: Webcam Modeling and the Racialization of Erotic Labor. Sexuality & Culture 19:4, pages 776-799.
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Angela Jones. (2015) Sex Work in a Digital Era. Sociology Compass 9:7, pages 558-570.
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Allison T. Serina, Molly Hall, Desirée Ciambrone & Voon Chin Phua. (2012) Swinging Around Stigma: Gendered Marketing of Swingers’ Websites. Sexuality & Culture 17:2, pages 348-359.
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Voon Chin Phua. (2010) Shifting sexual boundaries: Comparing gay-identified and non-gay-identified men who have sex with men in Brazil and in the USA. Sexualities 13:5, pages 583-598.
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Voon Chin Phua. (2009) Negotiating Sex and Sexualities: The Use of Sexual Tags in the Brazilian Sex Trade Workplace. Archives of Sexual Behavior 39:4, pages 831-841.
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Voon Chin Phua. (2009) The Love that Binds: Transnational Relationships in Sex Work. Sexuality & Culture 13:2, pages 91-110.
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