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The Sociological Quarterly Volume 62, 2021 - Issue 1
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Articles

“Between a Regular Person and a Brand”: Managing the Contradictions of the Authentic Self-Brand

Jennifer M. WhitmerDepartment of Sociology, Gerontology, and Gender Studies, California State University Stanislaus, Turlock, California, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7228-0246View further author information
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Pages 143-160 | Published online: 12 Mar 2020

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Mathieu Deflem. (2022) Celebrity activism on racial justice during COVID-19: the death of George Floyd, the rise of Naomi Osaka, and the celebritization of race in pandemic times. International Review of Sociology 32:1, pages 63-87.
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Articles from other publishers (8)

Johanna Arnesson. (2022) ‘Endorsing a dictatorship and getting paid for it’: Discursive struggles over intimacy and authenticity in the politicisation of influencer collaborations. New Media & Society 26:3, pages 1467-1483.
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Nguyen Thi Ha My, Tran Lam Son, Nguyen Thi Thuy Duong, Vu Huong Giang & Nguyen Thi Khanh Chi. (2023) Building Personal Branding: The Impact of Self-Expression, Social Interaction, and Personal Value. VNU University of Economics and Business 3:4.
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Johanna Arnesson. (2022) Influencers as ideological intermediaries: promotional politics and authenticity labour in influencer collaborations. Media, Culture & Society 45:3, pages 528-544.
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César Jiménez-Martínez & Lee Edwards. (2022) The promotional regime of visibility: Ambivalence and contradiction in strategies of dominance and resistance. Communication and the Public 8:1, pages 14-28.
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Silvana M. Romero Saletti, Stephan Van den Broucke & Wendy Van Beggelaer. (2022) Understanding Motives, Usage Patterns and Effects of Instagram Use in Youths: A Qualitative Study. Emerging Adulthood 10:6, pages 1376-1394.
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Yu-Kai Lin, Arun Rai & Yukun Yang. (2022) Information Control for Creator Brand Management in Subscription-Based Crowdfunding. Information Systems Research 33:3, pages 846-866.
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Dorothy Lee Blyth, Mohammad Hossein Jarrahi, Christoph Lutz & Gemma Newlands. (2022) Self-branding strategies of online freelancers on Upwork. New Media & Society, pages 146144482211089.
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Jan-Felix Schrape. (2021) Platformization, Pluralization, Synthetization. Public Communication in the Digital Age. SSRN Electronic Journal.
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