322
Views
7
CrossRef citations to date
0
Altmetric
Articles

Novelty and Primacy: A Long-Term Estimator for Online Experiments

, , , ORCID Icon, &
Pages 524-534 | Received 15 Jan 2021, Accepted 20 Aug 2022, Published online: 08 Nov 2022

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (1)

Nicholas Larsen, Jonathan Stallrich, Srijan Sengupta, Alex Deng, Ron Kohavi & Nathaniel T. Stevens. (2024) Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology. The American Statistician 78:2, pages 135-149.
Read now

Articles from other publishers (6)

Thu Le & Alex Deng. (2023) The Price is Right: Removing A/B Test Bias in a Marketplace of Expirable Goods. The Price is Right: Removing A/B Test Bias in a Marketplace of Expirable Goods.
Jing Zhou, Jiannan Lu & Anas Shallah. (2023) All about Sample-Size Calculations for A/B Testing: Novel Extensions & Practical Guide. All about Sample-Size Calculations for A/B Testing: Novel Extensions & Practical Guide.
Evan Munro, David Jones, Jennifer Brennan, Roland Nelet, Vahab Mirrokni & Jean Pouget-Abadie. (2023) Causal Estimation of User Learning in Personalized Systems. Causal Estimation of User Learning in Personalized Systems.
Nathaniel T. Stevens. (2023) Is designed data collection still relevant in the big data era? – A discussion. Quality and Reliability Engineering International 39:4, pages 1107-1109.
Crossref
Nele Albers, Beyza Hizli, Bouke L. Scheltinga, Eline Meijer & Willem-Paul Brinkman. (2023) Setting Physical Activity Goals with a Virtual Coach: Vicarious Experiences, Personalization and Acceptance. Journal of Medical Systems 47:1.
Crossref
Nele Albers, Mark A. Neerincx, Nadyne L. Aretz, Mahira Ali, Arsen Ekinci & Willem-Paul Brinkman. 2023. Persuasive Technology. Persuasive Technology 265 274 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.