Citations (9)
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Read on this site (3)
Teresa Pérez del Castillo, Paloma Díaz Soloaga & Julie McColl. (2020) Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants. Journal of Global Fashion Marketing 11:4, pages 361-379.
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Arooj Rashid & Liz Barnes. (2018) Country of Origin Association in Retail and Wholesale Branding. Journal of Promotion Management 24:3, pages 312-331.
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Luo Wang, Bin Shen & Xiaogang Liu. (2017) The Value of Design Collaboration in the Fashion Business: A Literature Review. The Design Journal 20:6, pages 795-820.
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Articles from other publishers (6)
Julie McColl, Elaine L. Ritch & Jennifer Hamilton. 2021. New Perspectives on Critical Marketing and Consumer Society. New Perspectives on Critical Marketing and Consumer Society
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Julie McColl, Catherine Canning, Linda Shearer & Louise McBride. 2018. Contemporary Case Studies on Fashion Production, Marketing and Operations. Contemporary Case Studies on Fashion Production, Marketing and Operations
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Chang Liu. (2016) A bionic incremental model of the fashion industry value chain based on a multicellular network. Memetic Computing 9:1, pages 43-54.
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Arooj Rashid, Liz Barnes & Gary Warnaby. (2016) Management perspectives on country of origin. Journal of Fashion Marketing and Management 20:2, pages 230-244.
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Crossref
Torben Tambo. 2015. Successful Technological Integration for Competitive Advantage in Retail Settings. Successful Technological Integration for Competitive Advantage in Retail Settings
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