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Research Articles

Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research

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Kaushik Gala & Brandon A. Mueller. (2024) Acquihires by SMEs as a strategic response to industry digitalization. Journal of Small Business Management 62:3, pages 1430-1468.
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Dana Sami Bakry, Tugrul Daim, Marina Dabic & Birol Yesilada. (2024) An evaluation of the effectiveness of innovation ecosystems in facilitating the adoption of sustainable entrepreneurship. Journal of Small Business Management 62:2, pages 763-789.
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Sikandar Ali Qalati, Belem Barbosa & Shuja Iqbal. (2023) The effect of firms’ environmentally sustainable practices on economic performance. Economic Research-Ekonomska Istraživanja 36:3.
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Shane Murphy & Margee Hume. (2023) The new digital music marketing ecosystem: artist direct. Creative Industries Journal 0:0, pages 1-33.
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Sascha Kraus, Raj V. Mahto & Steven T. Walsh. (2023) The importance of literature reviews in small business and entrepreneurship research. Journal of Small Business Management 61:3, pages 1095-1106.
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Adesuwa Omorede. (2023) Business in the digital age: Digital innovation outcome, exit and the founder’s start-up experience role. Journal of the International Council for Small Business 4:1, pages 68-78.
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Articles from other publishers (38)

Raul Tarazona-Montoya, Carlos Devece, Carlos Llopis-Albert & Sergio García-Agreda. (2024) Effectiveness of digital marketing and its value in new ventures. International Entrepreneurship and Management Journal.
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Wahyu Maulid Adha, Anis Anshari Mas'ud & Erwin. (2024) Digital Marketing Development Strategy of Cocoa Products. Revista de Gestão Social e Ambiental 18:6, pages e05305.
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Tjaša Redek & Uroš Godnov. (2024) From data to decision: distilling decision intelligence from user-generated content. Kybernetes 53:13, pages 1-23.
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Augusto Bargoni, Fauzia Jabeen, Gabriele Santoro & Alberto Ferraris. (2023) Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions. International Marketing Review 41:1, pages 74-106.
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Paula González-Padilla, Felipe Debasa Navalpotro & José Ramón Saura. (2023) Managing entrepreneurs’ behavior personalities in digital environments: A review. International Entrepreneurship and Management Journal 20:1, pages 89-113.
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Elena García-y-García, Francisco Rejón-Guardia & Laura Berenice Sánchez-Baltasar. 2024. Contemporary Trends in Innovative Marketing Strategies. Contemporary Trends in Innovative Marketing Strategies 36 70 .
Marisol Carvajal-Camperos, Paloma Almodóvar & Ignacio Danvila-del-Valle. (2023) Examining the conditions for signing a strategic alliance contract: a configurational approach to the biotechnology sector. The Journal of Technology Transfer 49:1, pages 44-68.
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Augusto Bargoni, Alberto Ferraris, Šárka Vilamová & Wan Mohd Hirwani Wan Hussain. (2024) Digitalisation and internationalisation in SMEs: a systematic review and research agenda. Journal of Enterprise Information Management.
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Sachin Kumar, Krishna Prasad K & P. S. Aithal. (2024) Tech-Business Analytics in Tertiary Industry Sector. SSRN Electronic Journal.
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Mykhailo Oklander, Oksana Yashkina, Iryna Zlatova, Ilke Cicekli & Nataliia Letunovska. (2024) Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine. Marketing and Management of Innovations 15:1, pages 15-28.
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Keyan Jin, Zoe Ziqi Zhong & Elena Yifei Zhao. (2024) Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach. IEEE Transactions on Engineering Management 71, pages 3566-3579.
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Hassan Ali Al-Ababneh. (2024) Information technologies and their impact on electronic marketing. E3S Web of Conferences 474, pages 02010.
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Sachin Kumar, Krishna Prasad K. & P. S. Aithal. (2023) Tech-Business Analytics in Tertiary Industry Sector. International Journal of Applied Engineering and Management Letters, pages 349-454.
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Rishaa Abdulaziz Alnajim & Bahjat Fakieh. (2023) A Tourist-Based Framework for Developing Digital Marketing for Small and Medium-Sized Enterprises in the Tourism Sector in Saudi Arabia. Data 8:12, pages 179.
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Jorge Xavier & Winnie Ng Picoto. (2023) Regulation of data-driven marketing and management theory: bibliometric analysis, systematic literature review and research agenda. International Journal of Law and Management 65:5, pages 461-482.
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Jeff Muldoon, Eric W. Liguori, Shelby Solomon & Josh Bendickson. (2022) Technological Innovation and the expansion of Entrepreneurship Ecosystems. Review of Managerial Science 17:5, pages 1789-1808.
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Emmanuel Bruce, Zhao Shurong, Du Ying, Meng Yaqi, John Amoah & Sulemana Bankuoru Egala. (2023) The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana. Sustainability 15:6, pages 4760.
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José Ramón Saura, Daniel Palacios-Marqués & Belém Barbosa. (2022) A review of digital family businesses: setting marketing strategies, business models and technology applications. International Journal of Entrepreneurial Behavior & Research 29:1, pages 144-165.
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Jianli Gao, Abu Bakkar Siddik, Sayyed Khawar Abbas, Muhammad Hamayun, Mohammad Masukujjaman & Syed Shah Alam. (2023) Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. Sustainability 15:2, pages 1594.
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Nafez Ali. 2023. Cutting-Edge Business Technologies in the Big Data Era. Cutting-Edge Business Technologies in the Big Data Era 337 347 .
Paula González-Padilla & Francisco Javier S. Lacárcel. 2023. Digital Transformation of the Hotel Industry. Digital Transformation of the Hotel Industry 135 152 .
Stratos Moschidis, Angelos Markos & Athanasios C. Thanopoulos. (2022) “Automatic” interpretation of multiple correspondence analysis (MCA) results for nonexpert users, using R programming. Applied Computing and Informatics.
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Lidia Iniesta Bernabé, Francisco Javier S. Lacárcel & Jose Antonio Rabadán Rubio. 2022. Teaching Innovation in University Education. Teaching Innovation in University Education 224 233 .
María Fernández-Fernández & Juan Gabriel Martínez-Navalón. 2022. Teaching Innovation in University Education. Teaching Innovation in University Education 178 194 .
Alba Gómez-Ortega & Almudena Macías-Guillén. 2022. Teaching Innovation in University Education. Teaching Innovation in University Education 156 177 .
Paula González-Padilla, Thais González-Torres & Ignacio Danvila-del-Valle. 2022. Teaching Innovation in University Education. Teaching Innovation in University Education 18 32 .
Ana Lacárcel, José Manuel Vera Zaragoza & Francisco Javier S. Lacárcel. 2022. Teaching Innovation in University Education. Teaching Innovation in University Education 1 17 .
José Ramón Saura, Domingo Ribeiro-Soriano & Daniel Palacios-Marqués. (2022) Adopting digital reservation systems to enable circular economy in entrepreneurship. Management Decision.
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José Ramón Saura. 2022. Handbook of Research on Artificial Intelligence in Government Practices and Processes. Handbook of Research on Artificial Intelligence in Government Practices and Processes 339 352 .
José Ramón Saura. 2022. Handbook of Research on Artificial Intelligence in Government Practices and Processes. Handbook of Research on Artificial Intelligence in Government Practices and Processes 309 321 .
Felipe Debasa, Yuliia Andriichenko & Nataliia Popova. 2022. Handbook of Research on Artificial Intelligence in Government Practices and Processes. Handbook of Research on Artificial Intelligence in Government Practices and Processes 264 283 .
Miguel Madueño & Luis Illanas. 2022. Handbook of Research on Artificial Intelligence in Government Practices and Processes. Handbook of Research on Artificial Intelligence in Government Practices and Processes 190 209 .
Paula González-Padilla, Ana Fernández López & Francisco J. S. Lacárcel. 2022. Handbook of Research on Artificial Intelligence in Government Practices and Processes. Handbook of Research on Artificial Intelligence in Government Practices and Processes 142 160 .
Luis Vicente Doncel Fernández. 2022. Handbook of Research on Artificial Intelligence in Government Practices and Processes. Handbook of Research on Artificial Intelligence in Government Practices and Processes 105 125 .
Felipe Debasa. 2022. Handbook of Research on Artificial Intelligence in Government Practices and Processes. Handbook of Research on Artificial Intelligence in Government Practices and Processes 66 86 .
Thang Le Dinh, Nguyen Anh Khoa Dam & Gia Huan Ho. (2022) Towards Knowledge-based Smart Service Systems: The Case of a Recommender System for a Cultural Organization. ITM Web of Conferences 41, pages 05001.
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Trevor A. SmithTrevor A. Smith. 2022. Marketing Effectiveness and Accountability in SMEs. Marketing Effectiveness and Accountability in SMEs 189 197 .
Antonio López Peláez, Amaya Erro-Garcés, Francisco Javier Pinilla García & Dimitrios Kiriakou. (2021) Working in the 21st Century. The Coronavirus Crisis: A Driver of Digitalisation, Teleworking, and Innovation, with Unintended Social Consequences. Information 12:9, pages 377.
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