Advanced search
Publication Cover
Journal of Applied Communication Research Volume 31, 2003 - Issue 3
Submit an article Journal homepage
354
Views
10
CrossRef citations to date
0
Altmetric
Original Articles

How Promotional Content Changes Ratings: The Impact of Appeals, Humor, and Presentation

Susan Tyler Eastman
,
Gregory D. Newton
&
Paul D. Bolls
Pages 238-259 | Published online: 10 Jan 2011

Citations (10)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (6)

Virginia Beal, Jenni Romaniuk & Byron Sharp. (2018) Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data. International Journal of Advertising 37:3, pages 463-481.
Read now
R. Glenn Cummins, WesleyT. Wise & BrandonH. Nutting. (2012) Excitation Transfer Effects Between Semantically Related and Temporally Adjacent Stimuli. Media Psychology 15:4, pages 420-442.
Read now
Steven Bellman, Anika Schweda & Duane Varan. (2009) A Comparison of Three Interactive Television AD Formats. Journal of Interactive Advertising 10:1, pages 14-34.
Read now
JamesR. Angelini, DebbieP. C. Goh, Susan Tyler Eastman, JasonA. Rosow, Tyler Dodge, Wenchang Deng & Na Zhou. (2009) Prominence of Characters on Television Program Websites. Howard Journal of Communications 20:3, pages 276-294.
Read now
Christopher A.D. Charles. (2007) An Analysis of the Type and Content of TV Ads in the 2002 Jamaican General Election. Caribbean Quarterly 53:3, pages 1-15.
Read now
Susan Tyler Eastman , Nancy C. Schwartz & Xiaomei Cai. (2005) Promoting Movies on Television. Journal of Applied Communication Research 33:2, pages 139-158.
Read now

Articles from other publishers (4)

Julio Quispe & Jaime Rivera. (2018) Estrategias competitivas y gestión deportiva. Journal of Economics, Finance and Administrative Science 23:44, pages 29-59.
Crossref
이은숙. (2012) Classification of Type and Attributes of Guide Service on Digital Broadcasting in terms of Viewing Pattern and Involvement.. Journal of Digital Design 12:4, pages 165-174.
Crossref
Kyle Asquith & Alison Hearn. (2012) Promotional Prime Time: “Advertainment,” Internal Network Promotion, and the Future of Canadian Television. Canadian Journal of Communication 37:2, pages 241-257.
Crossref
Christopher A.D. Charles. (2013) An Analysis of the Type and Content of TV Ads in the 2002 Jamaican General Election. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.