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Original Articles

“Putting Patients First”: Systematically Distorted Communication and Merck's Marketing of Vioxx

Pages 376-398 | Published online: 09 Oct 2007

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Read on this site (6)

Sang Yeal Lee, Ji Young Lee & Hongmin Ahn. (2020) Deflecting resistance to persuasion: exploring CSR message strategies on consumer evaluations. Journal of Applied Communication Research 48:3, pages 393-412.
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Stephen Jasper, Mark A. A. M. Leenders & Tim O’Shannassy. (2019) The dramatic breakdown of the market orientation concept in the pharmaceutical industry: lessons from Vioxx. Journal of Strategic Marketing 27:3, pages 227-247.
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Curtis Liska, ElizabethL. Petrun, TimothyL. Sellnow & MatthewW. Seeger. (2012) Chaos Theory, Self-Organization, and Industrial Accidents: Crisis Communication in the Kingston Coal Ash Spill. Southern Communication Journal 77:3, pages 180-197.
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KathrynE. Anthony & TimothyL. Sellnow. (2011) Beyond Narnia: The Necessity of C.S. Lewis' First and Second Things in Applied Communication Research. Journal of Applied Communication Research 39:4, pages 441-443.
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JulieM. Novak & TimothyL. Sellnow. (2009) Reducing Organizational Risk through Participatory Communication. Journal of Applied Communication Research 37:4, pages 349-373.
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Articles from other publishers (7)

Elizabeth J. Carlson & Joshua B. Barbour. (2023) An Experimental Study of Message Strategies for Mobile Alerts and Warnings. Natural Hazards Review 24:3.
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Eva Heims & Sophie Moxon. (2023) Mechanisms of regulatory capture: Testing claims of industry influence in the case of Vioxx . Regulation & Governance.
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Ryan S. Bisel & Elissa Arterburn Adame. (2018) Encouraging Upward Ethical Dissent in Organizations: The Role of Deference to Embodied Expertise. Management Communication Quarterly 33:2, pages 139-159.
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Ashli Q. Stokes. 2018. The Handbook of Organizational Rhetoric and Communication. The Handbook of Organizational Rhetoric and Communication 269 285 .
Suraksha Gupta. (2016) A Conceptual Framework That Identifies Antecedents and Consequences of Building Socially Responsible International Brands. Thunderbird International Business Review 58:3, pages 225-237.
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Amy O'ConnorMichelle Shumate. (2010) An Economic Industry and Institutional Level of Analysis of Corporate Social Responsibility Communication. Management Communication Quarterly 24:4, pages 529-551.
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Alexander LyonJulien C. Mirivel. (2010) The Imperative of Ethical Communication Standards in an Era of Commercialized Medicine. Management Communication Quarterly 24:3, pages 474-481.
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