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Jie Xu. (2023) A Meta-Analysis Comparing the Effectiveness of Narrative vs. Statistical Evidence: Health vs. Non-Health Contexts. Health Communication 38:14, pages 3113-3123.
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Ahmet Koksal, Aaron Johnson, Somak Banerjee & Sujay Dutta. (2023) The effect of evidence in nonprofit donation requests: how does mindset play a role?. Journal of Marketing Communications 29:6, pages 597-615.
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Eunyoung Kim & Sung Eun Park. (2023) Do Facebook Friends Make Me Donate? Factors Involved in Online Donations via SNS. Journal of Promotion Management 29:6, pages 849-872.
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Ardion D. Beldad, Ismay L. Bax & Joris van Hoof. (2023) A Few More Words for a Few More Cents: The Roles of Beneficiary and Message Frames during a Door-to-Door Donation Collection. Journal of Nonprofit & Public Sector Marketing 35:4, pages 414-437.
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Casey J. Fleming, Anne-Lise K. Velez & Christopher R. Prentice. (2023) The Power of Elites: A Survey Experiment of the Impact of Strategic Messaging on Donations to Nonprofits. Human Service Organizations: Management, Leadership & Governance 47:2, pages 99-121.
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Jolene Fisher & Toby Hopp. (2020) Does the Framing of Transparency Impact Trust? Differences Between Self-Benefit and Other-Benefit Message Frames. International Journal of Strategic Communication 14:3, pages 203-222.
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Jie Xu. (2019) The impact of self-construal and message frame valence on reactance: a cross-cultural study in charity advertising. International Journal of Advertising 38:3, pages 405-427.
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Anne Bartsch & Andrea Kloß. (2019) Personalized charity advertising. Can personalized prosocial messages promote empathy, attitude change, and helping intentions toward stigmatized social groups?. International Journal of Advertising 38:3, pages 345-363.
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Ji Mi Hong & Wei-Na Lee. (2019) An Investigation of the Interplay Between Regulatory Fit and Image–Message Congruence in Fundraising Messages. Journal of Current Issues & Research in Advertising 40:1, pages 105-122.
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Ji Mi Hong & Wei-Na Lee. (2018) A Content Analysis of Compatible Fit among Message Elements in Philanthropy Ads. Journal of Promotion Management 24:6, pages 820-844.
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Arvid Erlandsson, Artur Nilsson & Daniel Västfjäll. (2018) Attitudes and Donation Behavior When Reading Positive and Negative Charity Appeals. Journal of Nonprofit & Public Sector Marketing 30:4, pages 444-474.
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Sang-Yeon Kim, Mike Allen, Ali Gattoni, Denis Grimes, Anna
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Erica Donlinting, Yong Jae Ko, Jinwoo Ahn, Joon Sung Lee & Dan Connaughton. Charity running event for homelessness: the framing effects on prosocial behavioral intentions. European Sport Management Quarterly 0:0, pages 1-20.
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