Citations (49)
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Sun Young Lee & Hyejoon Rim. (2017) Company–Nonprofit Partnerships, Negative Spillover, and Response Strategies. International Journal of Strategic Communication 11:3, pages 194-208.
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Jesper Falkheimer & Mats Heide. (2015) Trust and Brand Recovery Campaigns in Crisis: Findus Nordic and the Horsemeat Scandal. International Journal of Strategic Communication 9:2, pages 134-147.
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Yi Luo & Hua Jiang. (2014) Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China. Journal of Public Relations Research 26:2, pages 134-160.
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MarleneS. Neill & MinetteE. Drumwright. (2012) PR Professionals as Organizational Conscience. Journal of Mass Media Ethics 27:4, pages 220-234.
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Liang Ma. (2020) How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies. International Journal of Business Communication 60:1, pages 84-104.
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