Advanced search
Publication Cover
Journal of Applied Communication Research Volume 38, 2010 - Issue 3
Submit an article Journal homepage
347
Views
3
CrossRef citations to date
0
Altmetric
RESEARCH REPORTS

Familial Risk Cues in Direct-to-Consumer Prescription Drug Advertisements: Impacts on Intentions to Adopt Healthy Lifestyles and Pharmaceutical Choices

Minsun ShimCorrespondence[email protected]
View further author information
,
Joseph N. CappellaView further author information
&
Caryn LermanView further author information
Pages 230-247 | Published online: 19 Jul 2010

Citations (3)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (3)

Hye Jin Yoon & Yeo Jung Kim. (2016) Understanding Green Advertising Attitude and Behavioral Intention: An Application of the Health Belief Model. Journal of Promotion Management 22:1, pages 49-70.
Read now
Sahara Byrne, Jeff Niederdeppe, Rosemary J. Avery & Jonathan Cantor. (2013) “When Diet and Exercise Are Not Enough”: An Examination of Lifestyle Change Inefficacy Claims in Direct-to-Consumer Advertising. Health Communication 28:8, pages 800-813.
Read now
Ilwoo Ju & Jin Seong Park. (2013) When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements. Journal of Promotion Management 19:4, pages 488-506.
Read now

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.