Citations (23)
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Jessica Castonguay & Nicole Messina. (2022) YouTube Influencers: A New Defense against Childhood Obesity?. Journal of Food Products Marketing 28:5, pages 211-227.
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Mark Allen Flynn, Tristyn Surprenant, Clay M. Craig & Andrea Bergstrom. (2022) Is it good for me? A content analysis of the healthiness of foods advertised in magazines. Atlantic Journal of Communication 30:1, pages 48-62.
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Jinyoung Jinnie Yoo. (2020) Does the Model Minority Image Work?: Consumer Responses to the Model Minority Stereotypes in Ads. Journal of Promotion Management 26:6, pages 911-941.
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George Anghelcev, Siobhan McGroarty, Sela Sar, Jas L. Moultrie & Yan Huang. (2020) Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness. Journal of Food Products Marketing 26:6, pages 401-424.
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Yang Feng & Jiwoo Park. (2018) Taste and nutrition: the uses and effectiveness of different advertising claims in women's magazine food advertisements. International Journal of Advertising 37:3, pages 482-501.
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Articles from other publishers (18)
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Lele Chen, Kunpeng Jing & Yupeng Mei. (2024) The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research. Journal of Retailing and Consumer Services 76, pages 103563.
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Hyo Hyun Park & Gang Ok Jung. (2023) The Effects of Bundling Type on the Product Evaluation in Online
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Dorit Zimand-Sheiner, Ofrit Kol & Shalom Levy. (2022) Help me if you can: the advantage of farmers’ altruistic message appeal in generating engagement with social media posts during COVID-19. Electronic Commerce Research.
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Hyo Hyun Park & Gang Ok Jung. (2022) The Influence of Bundling Type on Ambivalent Response: The Moderating Roles of Product and Consumer Characteristics*. Journal of Channel and Retailing 27:2, pages 21-46.
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Kristina Harrison, John Ford, Kiran Karande, Altaf Merchant & Weiyong Zhang. (2022) The development and validation of a Chinese American affiliation scale. Journal of Business Research 143, pages 331-345.
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Marina Krcmar & Kristen Haberkorn. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology
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Brad D. Carlson, D. Todd Donavan, George D. Deitz, Brittney C. Bauer & Vishal Lala. (2020) A customer-focused approach to improve celebrity endorser effectiveness. Journal of Business Research 109, pages 221-235.
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Xu Song & Cindy T. Christen. (2019) Applying Schema Resonance Model in live chat e-service. Journal of Service Theory and Practice 29:3, pages 258-281.
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Jessica Castonguay. (2015) Sugar and Sports: Age Differences in Children’s Responses to a High Sugar Cereal Advertisement Portraying Physical Activities. Communication Research 46:5, pages 579-596.
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Karla Jaye Finnell & Robert John. (2017) A Social Marketing Approach to 1% Milk Use: Resonance Is the Key. Health Promotion Practice 19:3, pages 437-444.
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Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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Sunny Jung Kim & Jeffrey T. Hancock. (2016) How Advertorials Deactivate Advertising Schema: MTurk-Based Experiments to Examine Persuasion Tactics and Outcomes in Health Advertisements. Communication Research 44:7, pages 1019-1045.
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Jessica Castonguay. (2015) Portraying physical activity in food advertising targeting children. Health Education 115:6, pages 534-553.
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Chanthika Pornpitakpan & Yizhou Yuan. (2015) Effects of perceived product similarity and ad claims on brand responses in comparative advertising. Asia Pacific Journal of Marketing and Logistics 27:4, pages 535-558.
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Anna Fenko, Birte W. Backhaus & Joris J. van Hoof. (2015) The influence of product- and person-related factors on consumer hedonic responses to soy products. Food Quality and Preference 41, pages 30-40.
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Hojoon Choi & Leonard N. Reid. (2014) Students as subjects in food advertising studies. An appraisal of appropriateness. Appetite 81, pages 218-224.
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