Citations (28)
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Daneshwar Sharma & Rahul Meena. (2024) Impact of COVID-19 on TV advertisements: informational, transformational & narrative analyses of post-COVID-19 TV advertisements. Journal of Marketing Communications 30:1, pages 21-48.
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Tao Deng, Daradirek Ekachai & James Pokrywczynski. (2022) Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies. Health Communication 37:5, pages 628-636.
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Emory S. Daniel$suffix/text()$suffix/text(), Elizabeth C. Crawford Jackson & David K. Westerman. (2018) The Influence of Social Media Influencers: Understanding Online Vaping Communities and Parasocial Interaction through the Lens of Taylor’s Six-Segment Strategy Wheel. Journal of Interactive Advertising 18:2, pages 96-109.
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Sejin Park, Jinhee Lee & Jin Seong Park. (2017) Evaluating the Message Strategy of U.S. Army Advertising: With Focus on Information Needs and Motivational Cues. Journal of Promotion Management 23:2, pages 303-319.
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Pedro Quelhas Brito & Joaquim Pratas. (2016) Online brochures: relationship between message strategies and communicated attributes. Anatolia 27:1, pages 47-57.
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Ilwoo Ju & Jin Seong Park. (2015) Communication Strategies in Direct-to-Consumer Prescription Drug Advertising (DTCA): Application of the Six Segment Message Strategy Wheel. Journal of Health Communication 20:5, pages 546-554.
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(Anthony) Ahn, Lei Wu & RonaldE. Taylor. (2013) Communication Strategies in Cosmetic Surgery Websites: An Application of Taylor's Six-Segment Message Strategy Wheel. Health Marketing Quarterly 30:2, pages 97-113.
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Articles from other publishers (21)
Murat TOPAL & Ebru TOPAL. (2023) Öykünün Stratejisi: Öyküleyici Reklamların Mesaj Stratejileri. Karadeniz Teknik Üniversitesi İletişim Araştırmaları Dergisi 13:2, pages 1-26.
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Özlem KARAMAN. (2023) İÇERİK PAZARLAMASINDA MESAJ STRATEJİSİ BELİRLEME: OTOMOBİL MARKALARI ÜZERİNE BİR ANALİZDETERMINING MESSAGE STRATEGY IN CONTENT MARKETING: AN ANALYSIS ON AUTOMOBILE BRANDS. Beykoz Akademi Dergisi 11:2, pages 133-150.
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Ruoxu Wang, Jin Yang & Matthew Haught. (2023) User engagement with consumer technology video ads on YouTube: A study of content analysis and experiment. Telematics and Informatics Reports 12, pages 100107.
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Jenna Jacobson, Adriana Gomes Rinaldi & Janice Rudkowski. (2022) Decoding the employee influencer on social media: applying Taylor’s six segment message strategy wheel. European Journal of Marketing 57:1, pages 29-59.
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Misra Cagla Gul & Zehra Bilgen Susanli. 2022. Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics. Handbook of Research on Interdisciplinary Perspectives on the Threats and Impacts of Pandemics
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Nilay AKGÜN AKAN. (2021) Türkiye’deki Covid-19 Reklamları: Bilgilendirici ve Dönüşümsel Mesaj Stratejilerinin KullanımıCovid-19 Advertisements in Turkey: Use of Informational and Transformational Message Strategies. Türkiye İletişim Araştırmaları Dergisi:38, pages 55-72.
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Hediye AYDOĞAN. (2021) COVID-19 Pandemisinde YouTube Ads Leaderboard’da Listelenen Türkiye’deki Reklamların Yaratıcı Mesaj StratejileriCreative Message Strategies of Ads in Turkey Listed in YouTube Ads Leaderboard During COVID-19 Pandemic. Erciyes İletişim Dergisi 8:2, pages 727-753.
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Cameron Jenyns. (2020) Changing tides: the impact of crisis on advertising. Media International Australia 178:1, pages 36-41.
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Sudeshna Ghosh. (2020) Business Confidence and Business Tourism in Japan. Journal of International Commerce, Economics and Policy 12:01, pages 2150003.
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Özge ULUĞ YURTTAŞ & Yelda ÖZKOÇAK. (2020) CREATIVE STRATEGIES onTURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEELCREATIVE STRATEGIES on TURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEEL. Stratejik ve Sosyal Araştırmalar Dergisi 4:1, pages 1-16.
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Emine Şahin & Özlem Duğan. (2019) İMAJ RESTORASYON TEORİSİ ÇERÇEVESİNDE REKLAMLARDA KRİZ İLETİŞİMİ MESAJ STRATEJİLERİNİN KULLANIMIThe Use of Crisis Communication Message Strategies in Ads in The Framework of Image Restoration Theory. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 22:41, pages 359-382.
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Ilwoo Ju. (2017) The effects of advertising skepticism in consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing 11:4, pages 395-411.
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Fred Bronner & Robert de Hoog. (2016) Tourist Demand Reactions: Symmetric or Asymmetric across the Business Cycle?. Journal of Travel Research 56:7, pages 839-853.
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Sejin Park, Zienab Shoieb & Ronald E. Taylor. (2016) Message Strategies in Military Recruitment Advertising. Armed Forces & Society 43:3, pages 566-573.
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In Jun Shin & Kyu-Hye Lee. (2015) Social curation as an advertising tool - Message strategy of fashion brand images on vertical SNS -. The Research Journal of the Costume Culture 23:3, pages 498-511.
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In Jun Shin & Kyu-Hye Lee. (2015) Social curation as an advertising tool -Message strategy of fashion brand images on vertical SNS-. The Research Journal of the Costume Culture 23:3, pages 498-511.
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Pedro Quelhas Brito & Joaquim Pratas. (2015) Tourism brochures: Linking message strategies, tactics and brand destination attributes. Tourism Management 48, pages 123-138.
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Fred Bronner & Robert de Hoog. (2014) Vacationers and the economic “double dip” in Europe. Tourism Management 40, pages 330-337.
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Bas van den Putte. 2008. The International Encyclopedia of Communication. The International Encyclopedia of Communication.
Taejun (David) Lee, TaiWoong Yun & Eric Haley. (2013) Effects of mutual fund advertising disclosures on investor information processing and decision-making. Journal of Services Marketing 27:2, pages 104-117.
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TAEJUN (DAVID) LEE, TAI WOONG YUN & ERIC HALEY. (2012) The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions. Journal of Consumer Affairs 46:2, pages 260-287.
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