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Journal of Applied Communication Research Volume 43, 2015 - Issue 1
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Original Articles

Response to Marketplace Advocacy Messages by Sponsor and Topic within the Energy Industry: Should Corporations or Industry Trade Groups Do the Talking?

Barbara M. MillerCorrespondence[email protected].
&
Julie C. Lellis
Pages 66-90 | Published online: 01 Dec 2014

Citations (15)

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Read on this site (4)

Linwan Wu & Holly Overton. (2022) Examining native CSR advertising as a post-crisis response strategy. International Journal of Advertising 41:2, pages 354-381.
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Yoon-Joo Lee, Eric Haley & Kiseol Yang. (2019) The Role of Organizational Perception, Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness. Environmental Communication 13:2, pages 239-254.
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Jane Summers & Jessica Summers. (2017) Motivating intention to take action on behalf of an out-group: implications for the use of advocacy messages in social marketing strategies. Journal of Marketing Management 33:11-12, pages 973-1002.
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Danielle E. Endres, Brian Cozen, Joshua Trey Barnett, Megan O’Byrne & Tarla Rai Peterson. (2016) Communicating Energy in a Climate (of) Crisis. Annals of the International Communication Association 40:1, pages 419-447.
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Articles from other publishers (11)

Sara Osama Hassan Hosny & Gamal Sayed AbdelAziz. (2024) CSR attribution: Is it the cornerstone of CSR success?. Journal of Humanities and Applied Social Sciences.
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Quan Xie & Tianjiao (Grace) Wang. (2022) Promoting corporate social responsibility message in COVID-19 advertising: How threat persuasion affects consumer responses to altruistic versus strategic CSR. Journal of Business Research 148, pages 315-324.
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Linwan Wu & Holly Overton. (2021) Is Native Advertising Effective for Corporate Social Responsibility Messaging?. Journal of Advertising Research 61:4, pages 382-396.
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Anne‐Marie van Prooijen, Jos Bartels & Timo Meester. (2020) Communicated and attributed motives for sustainability initiatives in the energy industry: The role of regulatory compliance. Journal of Consumer Behaviour 20:5, pages 1015-1024.
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Anne-Marie van Prooijen. (2019) Public trust in energy suppliers' communicated motives for investing in wind power. Journal of Environmental Psychology 61, pages 115-124.
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Becky R. Ford & Cynthia Stohl. (2018) Does CSR Matter? A longitudinal analysis of product reviews for CSR-associated brands. Journal of Brand Management 26:1, pages 60-70.
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Lucinda Austin & Barbara Miller Gaither. (2018) Redefining fit: examining CSR company-issue fit in stigmatized industries. Journal of Brand Management 26:1, pages 9-20.
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Barbara Miller Gaither & Janas Sinclair. (2017) Environmental Marketplace Advocacy: Influences and Implications of U.S. Public Response. Journalism & Mass Communication Quarterly 95:1, pages 169-191.
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Lucinda Austin & Barbara Miller Gaither. (2017) Perceived motivations for corporate social responsibility initiatives in socially stigmatized industries. Public Relations Review 43:4, pages 840-849.
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Barbara Miller Gaither & Lucinda Austin. (2016) Campaign and corporate goals in conflict: Exploring company-issue congruence through a content analysis of Coca-Cola’s twitter feed. Public Relations Review 42:4, pages 698-709.
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Tarla Rai Peterson, Jennie C. Stephens & Elizabeth J. Wilson. (2015) Public perception of and engagement with emerging low-carbon energy technologies: A literature review. MRS Energy & Sustainability 2:1.
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