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Journal of Applied Communication Research Volume 48, 2020 - Issue 6
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Testing the viability of emotions and issue involvement as predictors of CSA response behaviors

Holly Overtona School of Journalism and Mass Communications, University of South Carolina, Columbia, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1980-8512
ORCID Icon,
Minhee Choia School of Journalism and Mass Communications, University of South Carolina, Columbia, USA
,
Jane Long Weatherredb Department of Communication, Georgia College and State University, Milledgeville, USA
&
Nanlan Zhanga School of Journalism and Mass Communications, University of South Carolina, Columbia, USA
Pages 695-713 | Received 31 Jul 2019, Accepted 03 Feb 2020, Published online: 15 Oct 2020

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Read on this site (6)

Baobao Song & Minhee Choi. (2023) Testing Publics’ Perceptions of Corporate Social Advocacy Messaging: Linking Organizational and Social Outcomes. International Journal of Strategic Communication 17:4, pages 325-344.
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Luke Capizzo & Meredith Feinman. (2022) Extending civic values in architectures of listening: Arendt, Mouffe and the pluralistic imperative for organizational listening. Journal of Public Relations Research 34:6, pages 274-295.
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Luke Capizzo & Erich Sommerfeldt. (2021) Defining the Contours of Contention: Facets of Intractability in Social Issues Management. International Journal of Strategic Communication 15:4, pages 357-374.
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Damion Waymer & Sarah VanSlette. (2021) Religion matters: explicating religion’s underexamined role in corporate social advocacy (CSA) conceptualization and research. Journal of Public Relations Research 33:4, pages 267-283.
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Minhee Choi, Baobao Song & Won-Ki Moon. Understanding Public Support for Nonprofit Organizations During the COVID-19 Pandemic. International Journal of Strategic Communication 0:0, pages 1-17.
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Nicole O’Donnell, Yanni Ma, Yoon-Joo Lee & Minhee Choi. Corporate social advocacy and brand authenticity: Evaluating the influences of promise types and value congruence. Journal of Marketing Communications 0:0, pages 1-17.
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Articles from other publishers (19)

Hao Xu, Hyejoon Rim & Chuqing Dong. (2024) The combined effects of consumer-company stance congruence and consumers’ pre-existing corporate attitude in corporate social advocacy. Public Relations Review 50:2, pages 102441.
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Da Eun Song & Youngmin Yoon. (2024) Public Boycott and Buycott Based on CSA Perception : Focus on Congruence of Individual and Company Opinions and Perceived Company-Cause Fit. Korean Journal of Journalism & Communication Studies 68:1, pages 38-77.
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Minhee Choi & Baobao Song. (2024) Organized complexity of CSA communication strategy. Corporate Communications: An International Journal.
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Cassandra L.C. Troy, Megan L.P. Norman, Nicholas Eng, Jason Freeman & Denise S. Bortree. (2023) Effects of climate CSA and CSR messaging: the moderating role of green consumer identity. Corporate Communications: An International Journal 28:6, pages 873-892.
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Alan Abitbol & Matthew S. VanDyke. (2023) Analyzing the nature of self-transcendent emotional elicitors in corporate social advocacy messages. Public Relations Review 49:4, pages 102364.
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Jiun-Yi Tsai, Shupei Yuan & Ioana A. Coman. (2023) Theorizing issue-driven public attention and expectations in audience responses to corporate sociopolitical activism: A mixed-method analysis. Public Relations Review 49:4, pages 102353.
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Xueying Zhang & Ziyuan Zhou. (2023) The influence of issue attitude, value involvement and consumer-company identification on consumers’ reactions to corporate social advocacy: a moderated mediation through cognitive dissonance. Journal of Communication Management 27:4, pages 451-470.
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Drew T. Ashby-King. (2023) Corporate social advocacy or social issues management? Examining state flagship universities’ responses to the killing of George Floyd. Public Relations Review 49:3, pages 102327.
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Minhee Choi, Brooke W. McKeever & Holly Overton. (2023) Holistic understanding of individuals’ prosocial behaviors: A configurational approach. Public Relations Review 49:3, pages 102325.
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Luke Capizzo & Jeannette I. Iannacone. (2023) Citizen brand: The emergence of brandstanding as organizational engagement and civic duty. Public Relations Review 49:2, pages 102307.
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Joon Kyoung Kim, Holly Overton, Khalid Alharbi, Jackson Carter & Nandini Bhalla. (2023) Examining the determinants of consumer support for corporate social advocacy. Corporate Communications: An International Journal 28:3, pages 451-468.
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Leping You, Rang Wang, Xiaomeng Lan & Linda Hon. (2023) Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy. Telematics and Informatics 79, pages 101955.
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Luke Capizzo & Virginia Harrison. (2023) Theorizing CSA’s impact on nonprofit stewardship: New challenges for ethical corporate partnerships and issue engagement. Public Relations Review 49:1, pages 102293.
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Anli Xiao & Holly K. Overton. (2022) Motivations for supporting corporate social advocacy: applying the SIMCA model. Journal of Communication Management 26:4, pages 373-385.
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Holly Overton & Anli Xiao. (2022) Conscience-driven corporate social advocacy: analyzing moral conviction and perceived motives as predictors of organization-public relationships. Corporate Communications: An International Journal 27:4, pages 641-653.
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Ioana A. Coman, Shupei Yuan & Jiun-Yi Tsai. (2022) Toward an Audience-Centric Framework of Corporate Social Advocacy Strategy: An Exploratory Study of Young Consumers from Generation Z. Sustainability 14:7, pages 4099.
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Baobao Song & Xiaomeng Lan. (2022) Meeting Consumers’ Expectations: Exploring Corporate Social Advocacy Communication in China. Sustainability 14:4, pages 2385.
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Ziyuan Zhou & Chuqing Dong. (2021) Matching words with actions: understanding the effects of CSA stance-action consistency on negative consumer responses. Corporate Communications: An International Journal 27:1, pages 167-187.
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Holly Overton, Joon Kyoung Kim, Nanlan Zhang & Shudan Huang. (2021) Examining consumer attitudes toward CSR and CSA messages. Public Relations Review 47:4, pages 102095.
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