All joking aside? Comparing the effects of a humorous vs. a non-humorous message strategy in building organization–public relationships and community resilience

Jiyoun Kima Department of Communication, University of Maryland, Collage park, MD, USACorrespondence[email protected]
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Brooke F. Liua Department of Communication, University of Maryland, Collage park, MD, USAView further author information

Anita Atwell Seatea Department of Communication, University of Maryland, Collage park, MD, USAView further author information

Saymin Leea Department of Communication, University of Maryland, Collage park, MD, USAView further author information

Daniel Hawblitzelb Meteorologist in Charge, National Weather Service Twin Citiesm, Chanhassen, MN, USAView further author information

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All joking aside? Comparing the effects of a humorous vs. a non-humorous message strategy in building organization–public relationships and community resilience

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All joking aside? Comparing the effects of a humorous vs. a non-humorous message strategy in building organization–public relationships and community resilience

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