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Journal of Applied Communication Research Volume 20, 1992 - Issue 1
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Research reports

Caution: Alcohol advertising and the surgeon general's alcohol warnings may have adverse effects on young adults

Leslie B. Snyder Assistant Professor of Communication Sciences, University of Connecticut.,
&
Deborah J. Blood Doctoral student in Communication Sciences, University of Connecticut,
Pages 37-53 | Published online: 21 May 2009

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Kayla M. Joyce, Myles Davidson, Eden Manly, Sherry H. Stewart & Mohammed Al-Hamdani. (2023) A systematic review on the impact of alcohol warning labels. Journal of Addictive Diseases 0:0, pages 1-24.
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Evaristus Adesina, Olusola Oyero, Nelson Okorie, Lanre Amodu, Babatunde Adeyeye, Funke Omole & Darlynton Yartey. (2020) Assessment of health communication practice on hepatitis B in Southwest Nigeria. Cogent Social Sciences 6:1.
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Hanneke Hendriks & Loes Janssen. (2018) Frightfully funny: combining threat and humour in health messages for men and women. Psychology & Health 33:5, pages 594-613.
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Diana Gregory-Smith & Danae Manika. (2017) Consumers’ identities and compartmentalisation tendencies in alcohol consumption. Journal of Marketing Management 33:11-12, pages 942-972.
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Paolo Antonetti, Paul Baines & Lorna Walker. (2015) From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing. Journal of Marketing Management 31:9-10, pages 940-969.
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Hanneke Hendriks, Bas van den Putte, Gert-Jan de Bruijn & ClaesH. de Vreese. (2014) Predicting Health: The Interplay Between Interpersonal Communication and Health Campaigns. Journal of Health Communication 19:5, pages 625-636.
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Sally Monaghan & Alex Blaszczynski. (2009) Electronic Gaming Machine Warning Messages: Information versus Self-Evaluation. The Journal of Psychology 144:1, pages 83-96.
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SusanC. Hill, SteveR. Thomsen, RandyM. Page & Nikki Parrott. (2005) Alcohol Advertisements in Youth-Oriented Magazines: Persuasive Themes and Responsibility Messages. American Journal of Health Education 36:5, pages 258-265.
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Nurit Guttman & Hannah Peleg. (2003) Public Preferences for an Attribution to Government or to Medical Research Versus Unattributed Messages in Cigarette Warning Labels in Israel. Health Communication 15:1, pages 1-25.
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RichardJ. Fox, DeanM. Krugman, JamesE. Fletcher & PaulM. Fischer. (1998) Adolescents' Attention to Beer and Cigarette Print Ads and Associated Product Warnings. Journal of Advertising 27:3, pages 57-68.
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Patrick McLaurin. (1995) An examination of the effect of culture on pro‐social messages directed at African‐American at‐risk youth. Communication Monographs 62:4, pages 301-326.
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Articles from other publishers (33)

Gloria Thomasia Dossou, Morgane Guillou-Landreat, Loic Lemain, Sophie Lacoste-Badie, Nathan Critchlow & Karine Gallopel-Morvan. (2023) How Do Young Adult Drinkers React to Varied Alcohol Warning Formats and Contents? An Exploratory Study in France. International Journal of Environmental Research and Public Health 20:15, pages 6541.
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Philip W. S. Newall, Matthew Rockloff, Nerilee Hing, Hannah Thorne, Alex M. T. Russell, Matthew Browne & Tess Armstrong. (2023) Designing Improved Safer Gambling Messages for Race and Sports Betting: What can be Learned from Other Gambling Formats and the Broader Public Health Literature?. Journal of Gambling Studies 39:2, pages 913-928.
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Louise M. Hassan, Sara Parry & Edward Shiu. (2022) Exploring responses to differing message content of pictorial alcohol warning labels. International Journal of Consumer Studies 46:6, pages 2200-2219.
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Norman Giesbrecht, Emilene Reisdorfer & Isabelle Rios. (2022) Alcohol Health Warning Labels: A Rapid Review with Action Recommendations. International Journal of Environmental Research and Public Health 19:18, pages 11676.
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Derek Chadee & Mary Chadee. 2022. Theories in Social Psychology, Second Edition. Theories in Social Psychology, Second Edition 15 59 .
Adriana Solovei & Bas van den Putte. (2020) The effects of five public information campaigns: The role of interpersonal communication. Communications 45:s1, pages 586-602.
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Vincent Coppola & Fabien Girandola. (2017) When Increasing the Strength of the Argument Becomes Counterproductive: The Role of Argumentative Markers in the Arousal of the Psychological Reactance. Journal of Language and Social Psychology 37:4, pages 475-496.
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Gloria Dossou & Karine Gallopel-Morvan. (2018) Les avertissements sanitaires sont-ils efficaces pour lutter contre la consommation excessive d’alcool ? Résumé de la littérature et voies de recherche. Journal de gestion et d'économie médicales Vol. 36:1, pages 17-33.
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Gloria Dossou, Karine Gallopel-Morvan & Jacques-François Diouf. (2017) The effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages. European Journal of Public Health 27:4, pages 699-704.
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Tae-dong Kim, Min-young Yang, Jinhwa Bae, Byoung-a Min, Inseong Lee & Jinwoo Kim. (2017) Escape from infinite freedom: Effects of constraining user freedom on the prevention of dropout in an online learning context. Computers in Human Behavior 66, pages 217-231.
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Miguel A. M. Cárdaba, Pablo Briñol, Gaspar Brändle & José A. Ruiz‐SanRomán. (2016) The moderating role of aggressiveness in response to campaigns and interventions promoting anti‐violence attitudes. Aggressive Behavior 42:5, pages 471-482.
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Kyle G. Brown, Kaidy Stautz, Gareth J. Hollands, Eleanor M. Winpenny & Theresa M. Marteau. (2016) The Cognitive and Behavioural Impact of Alcohol Promoting and Alcohol Warning Advertisements: An Experimental Study. Alcohol and Alcoholism 51:3, pages 354-362.
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Jackson Wilson & Pavlína Látková. (2015) American tourists in Cuba: Is the communist country a forbidden or a tainted fruit?. Tourism and Hospitality Research 16:1, pages 6-18.
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Antony C. Moss, Ian P. Albery, Kyle R. Dyer, Daniel Frings, Karis Humphreys, Thomas Inkelaar, Emily Harding & Abbie Speller. (2015) The effects of responsible drinking messages on attentional allocation and drinking behaviour. Addictive Behaviors 44, pages 94-101.
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Sarah Kelly, Michael Ireland, Frank Alpert & John Mangan. (2015) Young consumers' exposure to alcohol sponsorship in sport. International Journal of Sports Marketing and Sponsorship 16:2, pages 2-21.
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Sven Jöckel, Christopher Blake & Daniela Schlütz. (2013) Influence of Age-Rating Label Salience on Perception and Evaluation of Media. Journal of Media Psychology 25:2, pages 83-94.
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Loes TE Kessels & Robert AC Ruiter. (2012) Eye movement responses to health messages on cigarette packages. BMC Public Health 12:1.
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Kesten C. Green & J. Scott Armstrong. (2012) Evidence on the Effects of Mandatory Disclaimers in Advertising. Journal of Public Policy & Marketing 31:2, pages 293-304.
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Sally Casswell. (2012) Current status of alcohol marketing policy—an urgent challenge for global governance. Addiction 107:3, pages 478-485.
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Gunnar Mau, Celina Steffen, Hanna Schramm-Klein & Sascha Steinmann. 2012. Advances in Advertising Research (Vol. III). Advances in Advertising Research (Vol. III) 93 103 .
Steven R. Thomsen & Kristi Fulton. (2007) Adolescents’ Attention to Responsibility Messages in Magazine Alcohol Advertisements: An Eye-Tracking Approach. Journal of Adolescent Health 41:1, pages 27-34.
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JOYCE M. WOLBURG. (2006) College Students’ Responses to Antismoking Messages: Denial, Defiance, and Other Boomerang Effects. Journal of Consumer Affairs 40:2, pages 294-323.
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Roxanne Parrott. (2004) Emphasizing “Communication” in Health Communication. Journal of Communication 54:4, pages 751-787.
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SALLY CASSWELL. (2004) ALCOHOL BRANDS IN YOUNG PEOPLES' EVERYDAY LIVES: NEW DEVELOPMENTS IN MARKETING. Alcohol and Alcoholism 39:6, pages 471-476.
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Debra Jones Ringold. (2002) Boomerang Effects in Response to Public Health Interventions: Some Unintended Consequences in the Alcoholic Beverage Market. Journal of Consumer Policy 25:1, pages 27-63.
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ELZBIETA LEPKOWSKA‐WHITE & AMY L. PARSONS. (2005) Comprehension of Warnings and Resulting Attitudes. Journal of Consumer Affairs 35:2, pages 278-294.
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Jennifer Christie, Dan Fisher, John C. Kozup, Scott Smith, Scot Burton & Elizabeth H. Creyer. (2001) The Effects of Bar-Sponsored Alcohol Beverage Promotions Across Binge and Nonbinge Drinkers. Journal of Public Policy & Marketing 20:2, pages 240-253.
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David P. MacKinnon & Liva Nohre. (2016) Effects of the United States Alcohol Warning Label on Adolescents. Proceedings of the Human Factors and Ergonomics Society Annual Meeting 44:28, pages 806-809.
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Traci L. Toomey & Alexander C. Wagenaar. 2000. Präventive Sucht- und Drogenpolitik. Präventive Sucht- und Drogenpolitik 129 149 .
Michael D. Slater, David Karan, Donna Rouner, Kevin Murphy & Frederick Beauvais. (2018) Developing and Assessing Alcohol Warning Content: Responses to Quantitative Information and Behavioral Recommendations in Warnings with Television Beer Advertisements. Journal of Public Policy & Marketing 17:1, pages 48-60.
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David P. MacKinnon. 1995. Alcohol, Cocaine, and Accidents. Alcohol, Cocaine, and Accidents 131 161 .
Lee Kaskutas & Thomas K. Greenfield. (1992) First effects of warning labels on alcoholic beverage containers. Drug and Alcohol Dependence 31:1, pages 1-14.
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Kesten C. Green & J. Scott Armstrong. (2012) Evidence on the Effects of Mandatory Disclaimers in Advertising. SSRN Electronic Journal.
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