Advanced search
Publication Cover
Journal of Applied Communication Research Volume 20, 1992 - Issue 3
Submit an article Journal homepage
96
Views
24
CrossRef citations to date
0
Altmetric
Research reports

An expectancy theory explanation of the effectiveness of political attack television spots: A case study

Michael Pfau Professor and Head of the Department of Communication/Theatre, Augustana College, Sioux Falls, SD
,
Roxanne Parrott Assistant Professor of Speech Communication, University of Georgia,
&
Bridget Lindquist Law student, University of Minnesota, Minneapolis
Pages 235-253 | Published online: 21 May 2009

Citations (24)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (12)

H. R. Coffé. (2020) The impact of candidates’ vocal expression on policy agreement and candidate support: differences between populist radical right and other voters. Journal of Elections, Public Opinion and Parties 30:4, pages 422-445.
Read now
Petro Tolochko & Hajo G. Boomgaarden. (2018) Analysis of Linguistic Complexity in Professional and Citizen Media. Journalism Studies 19:12, pages 1786-1803.
Read now
Lynda Lee Kaid. (2012) Political Advertising as Political Marketing: A Retro-Forward Perspective. Journal of Political Marketing 11:1-2, pages 29-53.
Read now
LeAnnM. Brazeal & WilliamL. Benoit. (2006) On the Spot: A Functional Analysis of Congressional Television Spots, 1980–2004. Communication Studies 57:4, pages 401-420.
Read now
David Airne & WilliamL. Benoit. (2005) Political Television Advertising in Campaign 2000. Communication Quarterly 53:4, pages 473-492.
Read now
Hua-Hsin Wan & Michael Pfau. (2004) The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication. Journal of Public Relations Research 16:3, pages 301-328.
Read now
Steven M. Edwards & Harshavardhan Gangadharbatla. (2001) The Novelty of 3D Product Presentations Online. Journal of Interactive Advertising 2:1, pages 10-18.
Read now
LeAnnM. Brazeal & WilliamL. Benoit. (2001) A functional analysis of congressional television spots, 1986–2000. Communication Quarterly 49:4, pages 436-454.
Read now
Ruth Ann Weaver Lariscy & SpencerF. Tinkham. (1999) The Sleeper Effect and Negative Political Advertising. Journal of Advertising 28:4, pages 13-30.
Read now
DavidE. Procter & WilliamJ. Schenck‐Hamlin. (1996) Form and variations in negative political advertising. Communication Research Reports 13:2, pages 147-156.
Read now
Montague Kern & Marion Just. (1995) The focus group method, political advertising, campaign news, and the construction of candidate images. Political Communication 12:2, pages 127-145.
Read now
Montague Kern & Paige P. Edley. (1994) Women Candidates Going Public: The 30-Second Format. Argumentation and Advocacy 31:2, pages 80-95.
Read now

Articles from other publishers (12)

Seong Choul Hong. 2022. Research Anthology on Game Design, Development, Usage, and Social Impact. Research Anthology on Game Design, Development, Usage, and Social Impact 1721 1734 .
Xiaorong Wang, Feng Xu, Xin (Robert) Luo & Lifang Peng. (2022) Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength. Decision Support Systems 156, pages 113741.
Crossref
Seong Choul Hong. (2019) News Presentation and the Third-Person Effect of Violent Video Games. International Journal of Gaming and Computer-Mediated Simulations 11:1, pages 18-30.
Crossref
David E. Clementson, Paola Pascual-Ferrá & Michael J. Beatty. (2016) When Does a Presidential Candidate Seem Presidential and Trustworthy? Campaign Messages Through the Lens of Language Expectancy Theory. Presidential Studies Quarterly 46:3, pages 592-617.
Crossref
Hua-Hsin Wan & Michael Pfau. (2004) The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication. Journal of Public Relations Research 16:3, pages 301-328.
Crossref
Mukul P. Gupta. (2016) Negative Political Advertising: Some Effects from the 13th Indian General Election 1999. Global Business Review 1:2, pages 249-277.
Crossref
ERIK P. BUCY. (2016) Emotional and Evaluative Consequences of Inappropriate Leader Displays. Communication Research 27:2, pages 194-226.
Crossref
WJ Schenck-Hamlin, DE Procter & DJ Rumsey. (2000) The influence of negative advertising frames on political cynicism and politician accountability. Human Communication Research 26:1, pages 53-74.
Crossref
Yang Lin. (1996) Empirical studies of negative political advertising: A quantitative review using a method of combined citation and content analysis. Scientometrics 37:3, pages 385-399.
Crossref
JACQUELINE C. HITCHON & CHINGCHING CHANG. (2016) Effects of Gender Schematic Processing on the Reception of Political Commercials for Men and Women Candidates. Communication Research 22:4, pages 430-458.
Crossref
MICHAEL PFAU & ALLAN LOUDEN. (2016) Effectiveness of Adwatch Formats in Deflecting Political Attack Ads. Communication Research 21:3, pages 325-341.
Crossref
Thomas Stratmann. (2007) How Prices Matter in Politics: Returns to Campaign Advertising. SSRN Electronic Journal.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.