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Journal of Advertising Volume 3, 1974 - Issue 1
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IV. Creativity

The Second Meaning of the Word “Creative” Should Be First in the Hearts of Advertising People

Draper Daniels
Pages 31-32 | Published online: 28 May 2013

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Read on this site (1)

JoanneM. Klebba & Pamela Tierney. (1995) Advertising Creativity: A Review and Empirical Investigation of External Evaluation, Cognitive Style and Self-Perceptions of Creativity. Journal of Current Issues & Research in Advertising 17:2, pages 33-52.
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Articles from other publishers (4)

Christina Öberg. (2024) Does the freelance economy promote creative freedom?. Journal of Management & Organization, pages 1-17.
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CHRISTINA ÖBERG. (2016) HOW INNOVATION IMPACTS ARTISTIC CREATIVITY — MANAGING INNOVATION IN THE ADVERTISING SECTOR. International Journal of Innovation Management 20:04, pages 1640005.
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Christina Öberg. (2013) Competence integration in creative processes. Industrial Marketing Management 42:1, pages 113-124.
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Alisa White, Bruce L. Smith & Fuyuan Shen. (2002) Rating Creativity: Do Advertising Professionals and Educators Apply the same Standards?. Journal of Advertising Education 6:2, pages 37-46.
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