Citations (103)
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Ava Hajian, Victor R. Prybutok & Hsia-Ching Chang. (2023) How do morning and friendly ads influence mobile advertising? A mediation perspective using appraisal theory. Journal of Marketing Communications 29:5, pages 510-532.
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Camille J. Saucier & Nathan Walter. (2021) Dissecting a frog: a meta-Analytic evaluation of humor intensity in persuasion research. Annals of the International Communication Association 45:4, pages 258-283.
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Chia-Chen Lu. (2020) Humorous Product Styles and Pleasure: Positive-Negative and Overt-Subtle Dimensions of Humour. The Design Journal 23:2, pages 175-198.
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Lewen Wei, Tongxin Sun & Bingjie Liu. (2020) Exploring the Effect of Incorporating Danmaku into Advertising. Journal of Interactive Advertising 20:1, pages 31-46.
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Gary D. Gregory, Heather J. Crawford, Lu Lu & Liem Ngo. (2019) Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China. International Journal of Advertising 38:7, pages 957-978.
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Charles S. Gulas, Kunal Swani & Marc G. Weinberger. (2019) Audience Reaction to Comedic Advertising Violence After Exposure to Violent Media. Journal of Current Issues & Research in Advertising 40:1, pages 3-19.
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Dai-Yun Wu & Jih-Hsuan Tammy Lin. (2018) Ways of Seeing Matter: The Impact of a Naturally Mapped Perceptual System on the Persuasive Effects of Immersive Virtual Reality Advertising. Communication Research Reports 35:5, pages 434-444.
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Małgorzata Karpińska-Krakowiak & Artur Modliński. (2018) The Effects of Pranks in Social Media on Brands. Journal of Computer Information Systems 58:3, pages 282-290.
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Irina Alexandra Iles & Xiaoli Nan. (2017) It’s no laughing matter: An exploratory study of the use of ironic versus sarcastic humor in health-related advertising messages. Health Marketing Quarterly 34:3, pages 187-201.
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Michelle L. Futerfas & Xiaoli Nan. (2017) Role of Humor in the Persuasiveness of Entertainment Narratives on Unprotected Sexual Behavior. Journal of Health Communication 22:4, pages 312-318.
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Kati Förster & Cornelia Brantner. (2016) Masking the Offense? An Ethical View on Humor in Advertising. Journal of Media Ethics 31:3, pages 146-161.
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Martin Eisend, Julia Plagemann & Julia Sollwedel. (2014) Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness. Journal of Advertising 43:3, pages 256-273.
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Rama Yelkur, Chuck Tomkovick, Ashley Hofer & Daniel Rozumalski. (2013) Super Bowl ad likeability: Enduring and emerging predictors. Journal of Marketing Communications 19:1, pages 58-80.
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Stephen D. Perry. (2001) Commercial Humor Enhancement of Program Enjoyment: Gender and Program Appeal As Mitigating Factors. Mass Communication and Society 4:1, pages 103-116.
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