Citations (103)
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Guolan Yang. (2022) Using Funny Memes for Social Media Marketing: The Moderating Role of Bandwagon Cues. Journal of Promotion Management 28:7, pages 944-960.
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Veronica L. Thomas & Kendra Fowler. (2021) Turn the Other Cheek or an Eye for an Eye: Exploring Brand-to-Brand Dialogue on Social Media. Journal of Advertising 50:4, pages 441-460.
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David E. Williams, Jennifer R Sedgewick & Jane Caulfield. (2021) Looking backwards to move forwards: assessing the informativeness of mobile shoppable video. The International Review of Retail, Distribution and Consumer Research 31:2, pages 150-181.
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Ying Huang. (2020) Hyperboles in advertising: a serial mediation of incongruity and humour. International Journal of Advertising 39:5, pages 719-737.
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Priska Breves, Ann-Kristin Herget & Holger Schramm. (2020) Identifying Opportunities to Optimize the Music in TV Commercials: A Systematic Content Analysis. Journal of Current Issues & Research in Advertising 41:1, pages 88-103.
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Ivar Vermeulen, Ellen Droog & Christian Burgers. (2019) Overlay ads in humorous online videos: it’s a matter of timing. International Journal of Advertising 38:7, pages 1046-1066.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Gary D. Gregory, Heather J. Crawford, Lu Lu & Liem Ngo. (2019) Does humour travel? Advertising practices and audience effects in the United States and People’s Republic of China. International Journal of Advertising 38:7, pages 957-978.
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Małgorzata Karpińska-Krakowiak & Artur Modliński. (2018) The Effects of Pranks in Social Media on Brands. Journal of Computer Information Systems 58:3, pages 282-290.
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Emily Moyer-Gusé, Melissa J. Robinson & Jessica Mcknight. (2018) The Role of Humor in Messaging about the MMR Vaccine. Journal of Health Communication 23:6, pages 514-522.
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James M. Barry & Sandra S. Graça. (2018) HUMOR EFFECTIVENESS IN SOCIAL VIDEO ENGAGEMENT. Journal of Marketing Theory and Practice 26:1-2, pages 158-180.
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Magnus Söderlund, Eeva-Liisa Oikarinen & Eija-Liisa Heikka. (2017) Jokes in the store and its effects on customer satisfaction. The International Review of Retail, Distribution and Consumer Research 27:3, pages 260-283.
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Mark Morrison, Jenni Greig, David Waller, Roderick McCulloch & Donna Read. (2017) Effective communication with difficult to reach landholders. Australasian Journal of Environmental Management 24:2, pages 133-145.
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Marc G. Weinberger, Charles S. Gulas & Michelle F. Weinberger. (2015) Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour. International Journal of Advertising 34:3, pages 447-472.
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Julia Daisy Fraustino & Liang Ma. (2015) CDC's Use of Social Media and Humor in a Risk Campaign—“Preparedness 101: Zombie Apocalypse”. Journal of Applied Communication Research 43:2, pages 222-241.
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Emily Moyer-Gusé, Chad Mahood & Sarah Brookes. (2011) Entertainment-Education in the Context of Humor: Effects on Safer Sex Intentions and Risk Perceptions. Health Communication 26:8, pages 765-774.
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Hannah Summerfelt, Louis Lippman & IraE. Hyman$suffix/text()$suffix/text(). (2010) The Effect of Humor on Memory: Constrained by the Pun. The Journal of General Psychology 137:4, pages 376-394.
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MarkR. Brown, RoopK. Bhadury & NigelK. Ll. Pope. (2010) The Impact of Comedic Violence on Viral Advertising Effectiveness. Journal of Advertising 39:1, pages 49-66.
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KevinE. Voss. (2009) Using Humor in Conjunction with Negative Consequences in Advertising. Journal of Current Issues & Research in Advertising 31:2, pages 25-39.
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Paul Skalski, Ron Tamborini, Ed Glazer & Sandi Smith. (2009) Effects of Humor on Presence and Recall of Persuasive Messages. Communication Quarterly 57:2, pages 136-153.
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Hatzithomas Leonidas, Boutsouki Christina & Zotos Yorgos. (2009) The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy. Journal of Current Issues & Research in Advertising 31:1, pages 43-61.
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FredK. Beard. (2008) Advertising and Audience Offense: The Role of Intentional Humor. Journal of Marketing Communications 14:1, pages 1-17.
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Joachim Büschken. (2007) Determinants of Brand Advertising Efficiency: Evidence from the German Car Market. Journal of Advertising 36:3, pages 51-73.
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Haseeb Shabbir & Des Thwaites. (2007) The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter. Journal of Advertising 36:2, pages 75-85.
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ThomasW. Cline & JamesJ. Kellaris. (2007) The Influence of Humor Strength and Humor—Message Relatedness on Ad Memorability: A Dual Process Model. Journal of Advertising 36:1, pages 55-67.
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Yong Zhang & GeorgeM. Zinkhan. (2006) Responses to Humorous ADS: Does Audience Involvement Matter?. Journal of Advertising 35:4, pages 113-127.
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Claire Dormann & Robert Biddle. (2006) Humour in game‐based learning. Learning, Media and Technology 31:4, pages 411-424.
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Nathan Miczo. (2004) Humor ability, unwillingness to communicate, loneliness, and perceived stress: Testing a security theory. Communication Studies 55:2, pages 209-226.
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Karen Flaherty, MarcG. Weinberger & CharlesS. Gulas. (2004) The Impact of Perceived Humor, Product Type, and Humor Style in Radio Advertising. Journal of Current Issues & Research in Advertising 26:1, pages 25-36.
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Royne Stafford, ThomasF. Stafford & Ellen Day. (2002) A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions. Journal of Advertising 31:2, pages 17-35.
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Charles F. Frazer, Kim Bartel Sheehan & Charles H. Patti. (2002) Advertising strategy and effective advertising: comparing the USA and Australia. Journal of Marketing Communications 8:3, pages 149-164.
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DouglasL. Fugate, JerryB. Gotlieb & Dawn Bolton. (2000) Humorous Services Advertising: What Are the Roles of Sex, Appreciation of Humor, and Appropriateness of Humor?. Journal of Professional Services Marketing 21:1, pages 9-22.
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DanaL. Alden, Ashesh Mukherjee & WayneD. Hoyer. (2000) The Effects of Incongruity, Surprise and Positive Moderators on Perceived Humor in Television Advertising. Journal of Advertising 29:2, pages 1-15.
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