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Article

Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis

Pages 83-96 | Published online: 31 May 2013

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Lauren Spinner, Lindsey Cameron & Harriet R. Tenenbaum. (2023) Gender Stereotypes in Young Children’s Magazines. Mass Communication and Society 26:1, pages 147-170.
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Aysen Bakir & KayM. Palan. (2010) How are Children's Attitudes Toward Ads and Brands Affected by Gender-Related Content in Advertising?. Journal of Advertising 39:1, pages 35-48.
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JohannesW. J. Beentjes & Loes Janssen. (2009) DUTCH CHILDREN'S JUDGMENTS OF GENDER STEREOTYPICAL PICTURES IN ADVERTISEMENTS. Journal of Children and Media 3:1, pages 68-79.
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MindyF. Ji. (2007) Advertisers' Implementation of CARU Guidelines for Advertising Targeted at Children. Journal of Current Issues & Research in Advertising 29:2, pages 27-38.
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BethA. Hentges, RobertA. Bartsch & JoA. Meier. (2007) Gender Representation in Commercials as a Function of Target Audience Age. Communication Research Reports 24:1, pages 55-62.
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Erica Scharrer, Andrea Bergstrom, Angela Paradise & Qianqing Ren. (2006) Laughing to Keep From Crying: Humor and Aggression in Television Commercial Content. Journal of Broadcasting & Electronic Media 50:4, pages 615-634.
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LauraM. Milner. (2005) Sex-Role Portrayals in African Television Advertising. Journal of International Consumer Marketing 17:2-3, pages 73-91.
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Félix Neto & Adrian Furnham. (2005) Gender-Role Portrayals in Children's Television Advertisements. International Journal of Adolescence and Youth 12:1-2, pages 69-90.
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Susannah R. Stern & Dana E. Mastro. (2004) Gender Portrayals Across the Life Span: A Content Analytic Look at Broadcast Commercials. Mass Communication and Society 7:2, pages 215-236.
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Kim Bartel Sheehan, CharlesF. Frazer & CharlesH. Patti. (2003) Strategic and Tactical Integration Between Print and Web Advertising in the United States and Australia. Journal of Promotion Management 9:1-2, pages 31-44.
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JillK. Maker & NancyM. Childs. (2003) A Longitudinal Content Analysis of Gender Roles in Children's Television Advertisements: A 27 Year Review. Journal of Current Issues & Research in Advertising 25:1, pages 71-81.
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Leo Y. M. Sin, Kineta Hung & Gordon W. H. Cheung. (2002) An Assessment of Methodological Development in Cross-Cultural Advertising Research. Journal of International Consumer Marketing 14:2-3, pages 153-192.
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Debra Merskin. (2002) Boys Will be Boys: A Content Analysis of Gender and Race in Children's Advertisements on the Turner Cartoon Network. Journal of Current Issues & Research in Advertising 24:1, pages 51-59.
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Young Sook Moon & Kara Chan. (2002) Gender portrayal in Hong Kong and Korean children's TV commercials: A cross‐cultural comparison. Asian Journal of Communication 12:2, pages 100-119.
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MindyF. Ji & JamesU. McNeal. (2001) How Chinese Children's Commercials Differ from Those of the United States: A Content Analysis. Journal of Advertising 30:3, pages 79-92.
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Shirley Matile Ogletree, Brad Mason, Tammy Grahmann & Paul Raffeld. (2001) Perceptions of two television cartoons: Powerpuff girls and Johnny Bravo . Communication Research Reports 18:3, pages 307-313.
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RobinT. Peterson. (1999) The Depiction of Children as Scholars in Packaged Food Commercials. Journal of Food Products Marketing 5:3, pages 19-30.
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