Citations (45)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (14)
Xuan Zhou, Chen Lou & Xun (Irene) Huang. (2024) Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Journal of Advertising 53:2, pages 183-199.
Read now
Read now
Anping Cheng, Dongming Ma, Hao Qian & Younghwan Pan. (2023) The effects of mobile applications’ passive and interactive loading screen types on waiting experience. Behaviour & Information Technology 0:0, pages 1-12.
Read now
Read now
Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor. (2023) “What makes me click?” The effects of images and color in consumer-based pandemic health messages. Journal of Marketing Theory and Practice 31:2, pages 173-184.
Read now
Read now
Bin Wang, Stephanie Q. Liu, Jay Kandampully & Milos Bujisic. (2020) How Color Affects the Effectiveness of Taste- versus Health-Focused Restaurant Advertising Messages. Journal of Advertising 49:5, pages 557-574.
Read now
Read now
Lijie Zhou & Fei Xue. (2019) Effects of Color in Disaster Relief Advertising and the Mediating Role of Cognitive Elaboration. Journal of Nonprofit & Public Sector Marketing 31:4, pages 403-427.
Read now
Read now
Lin Yang, Fandy Tjiptono & Wai Ching Poon. (2018) Will you fly with this airline in the future? An empirical study of airline avoidance after accidents. Journal of Travel & Tourism Marketing 35:9, pages 1145-1159.
Read now
Read now
Yaniv Gvili, Shalom Levy & Moty Zwilling. (2018) The sweet smell of advertising: the essence of matching scents with other ad cues. International Journal of Advertising 37:4, pages 568-590.
Read now
Read now
Jeff Joireman, Richie L. Liu & Ioannis Kareklas. (2018) Images paired with concrete claims improve skeptical consumers’ responses to advertising promoting a firm’s good deeds. Journal of Marketing Communications 24:1, pages 83-102.
Read now
Read now
Beomjoon Choi, DennisL. Rosen & Suna La. (2012) The Use of Portraits and Performance Statements of Service Providers in Marketing Communications. Services Marketing Quarterly 33:1, pages 1-15.
Read now
Read now
KUO-CHIEN CHANG & DAVID
D. C. TARN. (2008) Raising Consumers' Sense of Service in the Hotel Sector: An Interactive Perceptive of Service Tangibility. Anatolia 19:2, pages 306-322.
Read now
Read now
Kuo-Chien Chang & DavidD. C. Tarn. (2008) Does Service Tangibilization Work in the Hotel Industry? An Experimental Investigation. Asia Pacific Journal of Tourism Research 13:4, pages 411-434.
Read now
Read now
Daniel C. Feldman, William O. Bearden & David M. Hardesty. (2006) VARYING THE CONTENT OF JOB ADVERTISEMENTS: The Effects of Message Specificity. Journal of Advertising 35:1, pages 123-141.
Read now
Read now
Jens Nördfalt. (2005) Track to the Future? a Study of Individual Selection Mechanisms Preceding Ad Recognition and Their Consequences. Journal of Current Issues & Research in Advertising 27:1, pages 19-29.
Read now
Read now
Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal & Martin Wetzels. Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers. Journal of Advertising 0:0, pages 1-21.
Read now
Read now
Articles from other publishers (31)
Yumeng He. 2024. Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023). Proceedings of the 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023)
173
179
.
Byung-Jae Min & Daehwan Kim. (2023) The Effect of Ad Exposure on Consumer Visual Attentions Depending on Time Lapse in the Context of eSports. Korean Journal of Sport Science 34:4, pages 666-676.
Crossref
Crossref
Jungsil Choi & Ilwoo Ju. (2023) How health motivation moderates the effect of vividness on consumption expectations of indulgent food. Journal of Consumer Behaviour 22:6, pages 1474-1492.
Crossref
Crossref
Vamsi K. Kanuri, Christian Hughes & Brady T. Hodges. (2023) Standing out from the crowd: When and why color complexity in social media images increases user engagement. International Journal of Research in Marketing.
Crossref
Crossref
Boshuo Guo, Stephen Westland & Peihua Lai. (2023) Sentiment analysis based on frequency of color names on social media. Color Research & Application 48:2, pages 243-252.
Crossref
Crossref
Catherine Janssen, Valérie Swaen & Shuili Du. (2022) Is a specific claim always better? The double-edged effects of claim specificity in green advertising. Journal of Business Research 151, pages 435-447.
Crossref
Crossref
Dr. Sarabjeet Kaur Kochhar, Dr. Anuja Soni, Prof. Sangeeta Srivastava & Prof. Vibha Gaur. (2022) Simulation-based Approach to Evaluate and Regulate the Reputation Score of a Software Agent in E-Market. International Journal of Next-Generation Computing.
Crossref
Crossref
Emna Cherif & Thierry Baccino. (2022) How Consumers Process Unexpected Online Advertisements. Journal of Advertising Research 62:3, pages 219-240.
Crossref
Crossref
Bilge VİLLİ & Esat SAÇKES. (2021) Konaklama işletmelerine yönelik iş ilanlarının içerik analizi yöntemi ile incelenmesi: Kariyer.net örneğiAnalysis of job advertisements for accommodation businesses by content analysis method: Kariyer.net example. Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 24:46-1, pages 1501-1519.
Crossref
Crossref
Allison R. White, Luisa M. Martinez, Luis F. Martinez & Belén Rando. (2021) Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention. Electronic Commerce Research and Applications 50, pages 101100.
Crossref
Crossref
Mouna Damak Turki. (2020) Les facteurs explicatifs de l’attitude envers la publicité mobile : proposition et validation d’un modèle conceptuel. Recherches en Sciences de Gestion N° 136:1, pages 137-158.
Crossref
Crossref
Paul Stillman, Hyojin Lee, Xiaoyan Deng, Hanumantha Rao Unnava & Kentaro Fujita. (2020) Examining consumers’ sensory experiences with color: A consumer neuroscience approach. Psychology & Marketing 37:7, pages 995-1007.
Crossref
Crossref
Kevin L. Sample, Henrik Hagtvedt & S. Adam Brasel. (2019) Components of visual perception in marketing contexts: a conceptual framework and review. Journal of the Academy of Marketing Science 48:3, pages 405-421.
Crossref
Crossref
Barış Ülker. (2019) Ethnic/Immigrant Entrepreneurship Through the Yellow Pages in Berlin. Tijdschrift voor Economische en Sociale Geografie 110:5, pages 553-565.
Crossref
Crossref
Karen V. Fernandez. (2021) Critically Reviewing Literature: A Tutorial for New Researchers. Australasian Marketing Journal 27:3, pages 187-196.
Crossref
Crossref
Muruganantham Ganesan & Esther Princess George. (2019) A study on the effectiveness of aesthetically appealing print recruitment advertisement. Management Research Review 42:4, pages 506-520.
Crossref
Crossref
Tengxiao Zhang, Chuting Bao & Chunqu Xiao. (2018) Promoting effects of color‐text congruence in banner advertising. Color Research & Application 44:1, pages 125-131.
Crossref
Crossref
Shalonda Bradford. (2018) Alternative Social Media as a Recruiting Tool for Generation Y and Generation Z. International Journal for Innovation Education and Research 6:10, pages 253-264.
Crossref
Crossref
Daria Gunina, Tomas Kincl & Sabina Suldova. (2017) Usage of Colors in TV Commercials: Cross-Industry Analysis of Mass Media Communications. Communications - Scientific letters of the University of Zilina 19:4, pages 64-71.
Crossref
Crossref
Piotr Zieliński. (2016) An Arousal Effect of Colors Saturation. Journal of Psychophysiology 30:1, pages 9-16.
Crossref
Crossref
George G. Panigyrakis & Antigone G. Kyrousi. (2015) Color effects in print advertising: a research update (1985-2012). Corporate Communications: An International Journal 20:3, pages 233-255.
Crossref
Crossref
Hyojin Lee, Xiaoyan Deng, H. Rao Unnava & Kentaro Fujita. (2014) Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level. Journal of Consumer Research 41:4, pages 1015-1032.
Crossref
Crossref
Bianca Grohmann, Joan L Giese & Ian D Parkman. (2012) Using type font characteristics to communicate brand personality of new brands. Journal of Brand Management 20:5, pages 389-403.
Crossref
Crossref
G. Douglas Olsen, John W. Pracejus & Thomas C. O'Guinn. (2012) Print advertising: White space. Journal of Business Research 65:6, pages 855-860.
Crossref
Crossref
Gho KimJang-Han Lee. (2011) The Effect of Search Condition and Advertising Type on Visual Attention to Internet Advertising. Cyberpsychology, Behavior, and Social Networking 14:5, pages 323-325.
Crossref
Crossref
Hyo-Chang Kim, 고장혁, 정혜경, 송용, 강훈구 & Kang Nam Mi. (2011) Effectiveness of changes of University students' attitudes in the low birth rate problem through a Board game. Journal of Korea Design Forum null:30, pages 275-284.
Crossref
Crossref
Natalie Hofer & Wolfgang Mayerhofer. (2010) Die Blickregistrierung in der Werbewirkungsforschung: Grundlagen und Ergebnisse. der markt 49:3-4, pages 143-169.
Crossref
Crossref
김지호, 이우철, 부수현 & KimJaeHwi. (2007) The Effect of Size, Position, and Partially Occlusionof Advertising on Consumer's Visual Behavior. The Korean Journal of Consumer and Advertising Psychology 8:3, pages 399-422.
Crossref
Crossref
Ahasanul Haque, Arun Kumer Tarofder .Shameem Al Mahmud .. (2006) Internet Advertisement: Helps to Build Brand. Information Technology Journal 5:5, pages 868-875.
Crossref
Crossref
Dae-Young Kim, Yeong-Hyeon HwangDaniel R. Fesenmaier. (2016) Modeling Tourism Advertising Effectiveness. Journal of Travel Research 44:1, pages 42-49.
Crossref
Crossref
Jeff Joireman, Richie Lin Liu & Ioannis Kareklas. (2013) Convincing the Skeptics: Concrete Claims with Supporting Images Persuade Skeptical Consumers to Support Companies Promoting Corporate Social Responsibility Initiatives. SSRN Electronic Journal.
Crossref
Crossref