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Journal of Advertising Volume 48, 2019 - Issue 2
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Out of the Closet: When Moral Identity and Protestant Work Ethic Improve Attitudes toward Advertising Featuring Same-Sex Couples

Mohammed El HazzouriMount Royal University, Calgary, Alberta, Canada Correspondence[email protected]
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,
Kelley J. MainUniversity of Manitoba, Winnipeg, Manitoba, Canada View further author information
&
Lisa SinclairUniversity of Winnipeg, Winnipeg, Manitoba, CanadaView further author information
Pages 181-196 | Received 15 Jan 2018, Accepted 27 Aug 2018, Published online: 24 Jan 2019

Citations (11)

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Read on this site (4)

Yongheng Liang, Xiaoyue Wu, Yi Su & Liyin Jin. (2023) Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption. Journal of Advertising 52:3, pages 423-438.
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Tyler Milfeld, Eric Haley & Daniel J. Flint. (2021) A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising. Journal of Advertising 50:5, pages 603-621.
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Anna Rößner, Yaniv Gvili & Martin Eisend. (2021) Explaining Consumer Responses to Ethnic and Religious Minorities in Advertising: The Case of Israel and Germany. Journal of Advertising 50:4, pages 391-407.
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Kelly Cowart, Zhihao Yu & Aihui Ding. Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models. Journal of Advertising 0:0, pages 1-22.
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Debolina Dutta & Vasanthi Srinivasan. (2024) Inclusion for LGBTQ talent: a practice theory approach. Equality, Diversity and Inclusion: An International Journal.
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Matteo Montecchi, Maria Rita Micheli, Mario Campana & Hope Jensen Schau. (2023) From Crisis to Advocacy: Tracing the Emergence and Evolution of the LGBTQIA+ Consumer Market. Journal of Public Policy & Marketing 43:1, pages 10-30.
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Rafi M. M. I. Chowdhury, Denni Arli & Felix Septianto. (2023) How Religiosity Affects Attitudes Toward Brands That Utilize LGBTQ-Themed Advertising. Journal of Business Ethics.
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Bingjie Liu & Lewen Wei. (2021) Machine gaze in online behavioral targeting: The effects of algorithmic human likeness on social presence and social influence. Computers in Human Behavior 124, pages 106926.
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Mark Forehand, Americus ReedIIII & Julian K. Saint Clair. (2021) Identity interplay: The importance and challenges of consumer research on multiple identities. Consumer Psychology Review 4:1, pages 100-120.
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Sarah Frankel & Sejin Ha. (2020) Something seems fishy: mainstream consumer response to drag queen imagery. Fashion and Textiles 7:1.
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Mauricio Palmeira & Shahin Sharifi. (2020) Minority group favoritism in service encounters. European Journal of Marketing 54:8, pages 1937-1962.
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