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Citations (37)
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Quan Xie, Sidharth Muralidharan, Steven M. Edwards & Carrie La Ferle. (2023) Unlocking the Power of Non-Fungible Token (NFT) Marketing: How NFT Perceptions Foster Brand Loyalty and Purchase Intention among Millennials and Gen-Z. Journal of Interactive Advertising 23:4, pages 356-373.
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Quan Xie, Sidharth Muralidharan & Steven M. Edwards. (2023) Who will buy the idea of non-fungible token (NFT) marketing? Understanding consumers’ psychological tendencies and value perceptions of branded NFTs. International Journal of Advertising 0:0, pages 1-29.
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Priska Breves. (2023) Persuasive communication and spatial presence: a systematic literature review and conceptual model. Annals of the International Communication Association 47:2, pages 222-241.
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Wondwesen Tafesse & Saba Khalid. (2022) The view from above: Examining how drone video ads elicit favorable viewer responses. Journal of Marketing Communications 0:0, pages 1-21.
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Ruoxu Wang & Yan Huang. (2022) How Do Narrative Structure and Format Influence a 360 Degree Video Ad?. Journal of Promotion Management 28:6, pages 774-794.
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Aubrey Fowler, Arindam Das & Jie Gao Fowler. (2022) Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern. Journal of Advertising 51:3, pages 336-351.
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Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn. (2022) Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image. Journal of Current Issues & Research in Advertising 43:1, pages 90-105.
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Yoon-Joo Lee, Wen Zhao & Huan Chen. (2021) Consumer Response to Virtual CSR Experiences. Journal of Current Issues & Research in Advertising 42:1, pages 102-122.
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Shelly Rodgers & Jon Stemmle. (2020) Are “Well-Told” Stories of Cancer Worn Out? Insights on Persuasion Characteristics Used in Cancer Narrative PSAs. Journal of Current Issues & Research in Advertising 41:3, pages 257-283.
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Jie(Doreen) Shen, Yanyun(Mia) Wang, Chen(Crystal) Chen, Michelle R. Nelson & Mike Z. Yao. (2020) Using virtual reality to promote the university brand: When do telepresence and system immersion matter?. Journal of Marketing Communications 26:4, pages 362-393.
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Olesia Nikulina, Allard C. R. van Riel, Jos G. A. M. Lemmink, Dhruv Grewal & Martin Wetzels. Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers. Journal of Advertising 0:0, pages 1-21.
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Articles from other publishers (26)
Quan Xie & Sidharth Muralidharan. (2023) It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing. Journal of Research in Interactive Marketing 18:2, pages 294-314.
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Hediye AYDOĞAN. (2024) Anlatı Reklamlarının Mini-Dizi Hâli: Kristal Elma Ödüllü Reklamlar Üzerinden Bir İncelemeNarrative Advertising as Mini-Series: Analysis of Crystal Apple’s Award-Winning Mini-Series Ads. Alanya Akademik Bakış 8:1, pages 268-281.
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Nirma Sadamali Jayawardena, Sara Quach, Chinmoy Bandyopadhyay & Park Thaichon. (2023) Exploring the differential effects of consumer brand attitude persuasion for printed advertisements in luxury and nonluxury brands. Asia Pacific Journal of Marketing and Logistics.
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Jakob D. Jensen, Melinda M. Krakow, Katheryn R. Christy, Chelsea L. Ratcliff, Manusheela Pokharel & Helen Lillie. (2023) Validating cross‐modal measures for comparative research: Message veracity, novelty, and memorability. Psychology & Marketing 40:12, pages 2686-2710.
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Cheng Luo, Zhenhui (Jack) Jiang, Xiuping Li, Cheng Yi & Catherine Tucker. (2023) Choosing to Discover the Unknown: The Effects of Choice on User Attention to Online Video Advertising. Management Science.
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Chao Gu, Shuyuan Lin, Wei Wei, Chun Yang, Jiangjie Chen, Wei Miao, Jie Sun & Yingjie Zeng. (2023) How Does Interactive Narrative Design Affect the Consumer Experience of Mobile Interactive Video Advertising?. Systems 11:9, pages 471.
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Nirma Sadamali Jayawardena, Kavita Chavali, Narayanage Jayantha Dewasiri, Charitha Harshani Perera, Isuru Koswatte, Vijay Pereira, Manish Gupta & Abbas Mardani. (2023) Exploring the Challenges in Developing and Managing Digital Agility Among Sri Lankan Family Business Owners During the Economic Crisis Situation. Journal of Global Information Management 31:8, pages 1-22.
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Claudia Rivera, Luis Alfaro, Jorge Luna-Urquizo & Elisa Castañeda. (2023) Self-Reported Measurement of the Impact of 360° VR Images on Affective and Cognitive Responses in Hotel Promotion. Self-Reported Measurement of the Impact of 360° VR Images on Affective and Cognitive Responses in Hotel Promotion.
Wen Zhao, Yang Cheng & Yen-I Lee. (2023) Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions. Computers in Human Behavior 144, pages 107736.
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Nirma Sadamali Jayawardena, Mitchell Ross, Sara Quach & Debra Grace. (2022) An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents. Asia Pacific Journal of Marketing and Logistics 35:7, pages 1789-1812.
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Priska Breves & Jan-Philipp Stein. (2022) Cognitive load in immersive media settings: the role of spatial presence and cybersickness. Virtual Reality 27:2, pages 1077-1089.
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Diego Veliz, Ronald Ccori & Luis Alfaro. (2023) Division and composition of 360°videos for the generation of personalized tours for tourism, hotel industry and education based on immersive VR. Division and composition of 360°videos for the generation of personalized tours for tourism, hotel industry and education based on immersive VR.
Chen Chen, Xiaohan Hu & Jacob T. Fisher. 2023. The Palgrave Handbook of Interactive Marketing. The Palgrave Handbook of Interactive Marketing
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Jani Pavlič & Tina Tomažič. (2022) The (In)effectiveness of Attention Guidance Methods for Enhancing Brand Memory in 360° Video. Sensors 22:22, pages 8809.
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Ali Dahane, El Mostafa Bourhim, Mohamed Benrahal, Oumayma Labti & Aziz Akhiate. (2022) How Can the Marketing Sector Benefit from Virtual Reality? A SWOT Analysis. How Can the Marketing Sector Benefit from Virtual Reality? A SWOT Analysis.
Aruni Ghosh & Madhurima Deb. (2022) Universal emotional arc structure in advertisements and their favorability. European Journal of Marketing 56:4, pages 1232-1267.
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Yang Cheng, Yuan Wang & Wen Zhao. (2022) Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos. International Journal of Environmental Research and Public Health 19:9, pages 5056.
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Chen Chen & Mike Z. Yao. (2021) Strategic use of immersive media and narrative message in virtual marketing: Understanding the roles of telepresence and transportation. Psychology & Marketing 39:3, pages 524-542.
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Wonseok (Eric) Jang, Young Jun Kim, Kyungro Chang & Taehee Kim. (2021) The effects of high-tech cameras on sports consumers' viewing experiences: the moderating role of sports involvement. International Journal of Sports Marketing and Sponsorship 23:1, pages 59-74.
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Phylis Johnson & Ian PunnettTina Korani & Jingyue Tao. 2022. Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues. Redefining Journalism in an Age of Technological Advancements, Changing Demographics, and Social Issues
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Daniela Stelzmann, Roland Toth & David Schieferdecker. 2022. 360°-Videos in der empirischen Sozialforschung. 360°-Videos in der empirischen Sozialforschung
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Priska Breves & Nicola Dodel. (2021) The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360° commercials. Multimedia Tools and Applications 80:18, pages 27299-27322.
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Abraham Hani Mhaidli & Florian Schaub. (2021) Identifying Manipulative Advertising Techniques in XR Through Scenario Construction. Identifying Manipulative Advertising Techniques in XR Through Scenario Construction.
Jose M. Ausin-Azofra, Enrique Bigne, Carla Ruiz, Javier Marín-Morales, Jaime Guixeres & Mariano Alcañiz. (2021) Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach. Frontiers in Psychology 12.
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Mehmet Safa ÇAM. (2020) An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMOÖyküleyici Reklamlar ve FoMO açısından Pre-Roll Reklamcılık Üzerine Deneysel Bir Çalışma. Akdeniz Üniversitesi İletişim Fakültesi Dergisi:34, pages 309-337.
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Sima Rahimizhian, Ali Ozturen & Mustafa Ilkan. (2020) Emerging realm of 360-degree technology to promote tourism destination. Technology in Society 63, pages 101411.
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