Citations (52)
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Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri. (2023) Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Journal of Advertising 52:5, pages 647-665.
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Anne Hamby & Cristel Russell. (2023) Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research. Journal of Advertising 52:4, pages 633-642.
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Sarah Schütmaat, Julian Felix Kopka, Lawrence Ang & Tobias Langner. (2023) Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation. Journal of Advertising 52:4, pages 578-593.
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Kevin Lehnert, Brian D. Till, Kyle Coble & Mark J. Arnold. (2023) The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness?. Journal of Advertising 52:4, pages 558-577.
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Nilesh Arora, Meghna Rana & Sanjeev Prashar. (2023) Empathy toward Social Media Advertisements: The Moderating Role of Ad Intrusiveness. Journal of Promotion Management 29:4, pages 535-568.
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Julie Bilby, Scott Koslow & Sheila L. Sasser. (2023) Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns. Journal of Advertising 52:1, pages 57-74.
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Komala Mazerant, Lotte M. Willemsen, Peter Neijens, Erik van Schooten & Guda van Noort. (2022) Topical Advertising in enduring events: the role of timing and creativity in engagement with social media brand messages during COVID-19. International Journal of Advertising 41:8, pages 1411-1432.
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Hyun Seung Jin, Gayle Kerr, Jaebeom Suh, Hyoje Jay Kim & Ben Sheehan. (2022) The power of creative advertising: creative ads impair recall and attitudes toward other ads. International Journal of Advertising 41:8, pages 1521-1540.
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Jack Coffin. (2022) Asking Questions of AI Advertising: A Maieutic Approach. Journal of Advertising 51:5, pages 608-623.
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Zoe Drew, Janet Fulton & Phillip McIntyre. (2022) #foodporn: examining Instagram food influencers through the systems model of creativity. Communication Research and Practice 8:4, pages 308-326.
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Scott Koslow, Ardalan Sameti, Guda van Noort, Edith G. Smit & Sheila L. Sasser. (2022) When Bad Is Good: Do Good Relationships between Marketing Clients and Their Advertising Agencies Challenge Creativity?. Journal of Advertising 51:3, pages 385-405.
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Shelly Rodgers & Evgeniia Belobrovkina. (2022) Using Photovoice Research for Advertising Theory. Journal of Current Issues & Research in Advertising 43:2, pages 137-154.
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Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann. (2022) Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising. Journal of Advertising 51:1, pages 22-38.
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Paul M. Collier, Michael T. Ewing & Holly B. Cooper. (2021) Balancing creativity and organisational performance in an advertising agency network: A case study. Journal of Marketing Communications 27:8, pages 840-864.
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Alexander Mafael, Sascha Raithel, Charles R. Taylor & David W. Stewart. (2021) Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising. Journal of Advertising 50:4, pages 494-504.
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Federico de Gregorio & Kasey Windels. (2021) Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions. Journal of Advertising 50:2, pages 207-216.
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Feisi Yao & Jingbo Shao. (2021) How highly creative product descriptions lead to attitude change: a dual-process model. Journal of Cognitive Psychology 33:2, pages 207-227.
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Raeesah Chohan, Richard Watson & Leyland Pitt. (2019) Perspectives: client–agency opportunism: how does it happen and what can we do about it?. International Journal of Advertising 38:8, pages 1303-1312.
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Komala Mazerant, Lotte M. Willemsen, Peter Neijens & Guda van Noort. Evaluating the Reliability and Validity of Practitioners and Consumers’ Advertising Creativity Assessments. Journal of Current Issues & Research in Advertising 0:0, pages 1-21.
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Praggyan (Pam) Mohanty. Puzzle Pictures: A Study on Reversible Figures in Advertising. Journal of Advertising 0:0, pages 1-19.
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Articles from other publishers (32)
Deepak S. Kumar, Sangeetha Gunasekar, Keyoor Purani & Federico de Gregorio. (2024) Creativity – help or hindrance? The impact of product review creativity on perceived helpfulness. Computers in Human Behavior 156, pages 108182.
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Michael B. Devlin. (2024) Personality Traits of Creative Advertising Professionals. Journal of Advertising Education 28:1, pages 18-39.
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Gülay ÖZTÜRK, Gül Banu DAYANÇ KIYAT & Elgiz YILMAZ ALTUNTAŞ. (2024) Halkla İlişkiler ve Reklam Perspektifinden Yaratıcılığın GeleceğiThe Future of Creativity From the Perspective of Public Relations and Advertising. Türkiye İletişim Araştırmaları Dergisi.
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Luke Butcher & Billy Sung. (2024) User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement. Journal of Brand Management.
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Jakob D. Jensen, Melinda M. Krakow, Katheryn R. Christy, Chelsea L. Ratcliff, Manusheela Pokharel & Helen Lillie. (2023) Validating cross‐modal measures for comparative research: Message veracity, novelty, and memorability. Psychology & Marketing 40:12, pages 2686-2710.
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Qingnian Wang, Shuyu Long, Yanfei Zeng, Lan Tang & Yunpei Wang. (2023) The creative behavior of virtual idol fans: a psychological perspective based on MOA theory. Frontiers in Psychology 14.
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Miguel Paolo L. Paredes, Reynaldo A. BautistaJr.Jr. & Rayan P. Dui. (2023) Advertising creativity: Its influence on media response states towards the Hierarchy of effects. Heliyon 9:9, pages e19283.
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Fahizah Shamsuddin, Mohamad Saleeh Rahamad & Hasmah Zanuddin. (2023) CHALLENGES OF CREATIVE DEVELOPMENT BY ADVERTISING INDUSTRY PLAYERS IN MALAYSIA. Asian Journal of Applied Communication 12:1, pages 17-35.
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William K. Darley & Jeen-Su Lim. (2022) Advertising creativity and its effects: a meta-analysis of the moderating role of modality. Marketing Letters 34:1, pages 99-111.
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Sumaya Asgher Ali. 2023. From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence. From the Internet of Things to the Internet of Ideas: The Role of Artificial Intelligence
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Annette Kallevig, Wilson Ozuem, Michelle Willis, Silvia Ranfagni & Serena Rovai. (2022) Managing Creativity in the Age Of Data-Driven Marketing Communication. Journal of Advertising Research, pages 2022-025.
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Paurav Shukla, Jaywant Singh & Weisha Wang. (2022) The influence of creative packaging design on customer motivation to process and purchase decisions. Journal of Business Research 147, pages 338-347.
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Xiaoxia Chen, Wenhe Lin & Anxin Xu. (2022) Research on the influence mechanism of creative time pressure on employee knowledge hiding: Evidence from creative service enterprises in China. Frontiers in Psychology 13.
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Petra Goor, Gayle Kerr & Hyun Seung Jin. (2022) How Has the Digital Environment Affected Advertising Creativity?. Journal of Advertising Research 62:2, pages 118-130.
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Felix Septianto, Nicolas Pontes & Fandy Tjiptono. (2021) The persuasiveness of metaphor in advertising. Psychology & Marketing 39:5, pages 951-961.
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Ilgım Dara Benoit & Elizabeth G. Miller. (2022) Enhancing creativity perception through fear. Journal of Business Research 139, pages 1084-1098.
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Andrea Rubik. (2022) The Role of Social Media in Creativity Management in Advertising Agencies. International Journal of E-Services and Mobile Applications 14:1, pages 1-18.
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Vlad Demsar, Sean Sands, Sara Rosengren & Colin Campbell. (2022) Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis. Journal of Retailing and Consumer Services 64, pages 102825.
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Mark Kilgour. 2022. The Handbook of Creativity & Innovation in Business. The Handbook of Creativity & Innovation in Business
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Eliza Nichifor, Radu Constantin Lixăndroiu, Ioana Bianca Chițu, Gabriel Brătucu, Silvia Sumedrea, Cătălin Ioan Maican & Alina Simona Tecău. (2021) Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components. Journal of Theoretical and Applied Electronic Commerce Research 16:6, pages 2319-2340.
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Fei-Si Yao, Jing-Bo Shao & He Zhang. (2021) Is Creative Description Always Effective in Purchase Intention? The Construal Level Theory as a Moderating Effect. Frontiers in Psychology 12.
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Nadiia Lysytsia & Yuliya Byelikova. (2021) Features of Formation of Advertising Creativity. Ukrainian Sociological Journal:25, pages 28-36.
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Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami & Ceren Ekebas-Turedi. (2021) Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change. Journal of Social Marketing 11:2, pages 167-186.
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Anees Wajid, Muhammad Mustafa Raziq, Qazi Mohammed Ahmed & Mansoor Ahmad. (2021) Observing viewers’ self-reported and neurophysiological responses to message appeal in social media advertisements. Journal of Retailing and Consumer Services 59, pages 102373.
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Komala Mazerant, Lotte M. Willemsen, Peter C. Neijens & Guda van Noort. (2021) Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing. Journal of Interactive Marketing 53, pages 15-31.
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Mark Brown, Roop Bhadury, Nitin Bansal & Ellen Bloxsome. (2020) The priming effect of competitor product information on advertising creativity. International Journal of Market Research 62:5, pages 633-648.
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