Citations (16)
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Read on this site (6)
Rick T. Wilson. (2023) Out-of-Home Advertising: A Systematic Review and Research Agenda. Journal of Advertising 52:2, pages 279-299.
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Garrett Rybak, Alicia M. Johnson & Scot Burton. (2023) How Restaurant Protective Ad Messaging Can Increase Patronage Intentions during the COVID-19 Pandemic: Conditional Serial Mediation and COVID-19 Consumer Concern. Journal of Advertising 52:1, pages 145-156.
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Jana Gross & Florian von Wangenheim. (2022) Influencer Marketing on Instagram: Empirical Research on Social Media Engagement with Sponsored Posts. Journal of Interactive Advertising 22:3, pages 289-310.
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Thomas Derek Robinson & Ela Veresiu. (2021) Advertising in a Context Harm Crisis. Journal of Advertising 50:3, pages 221-229.
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Shelly Rodgers. (2021) How to Get Published in the Journal of Advertising: Tips from the Inside. Journal of Advertising 50:2, pages 93-96.
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Samantha Kay, Rory Mulcahy & Joy Parkinson. (2020) When less is more: the impact of macro and micro social media influencers’ disclosure. Journal of Marketing Management 36:3-4, pages 248-278.
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Articles from other publishers (10)
Kirsten Cowan, Teea Palo, Duncan Chapple & Yiwei Zhang. (2022) Market amplification or transformation? The role of industry analysts in spreading WOM in B2B. Journal of Business & Industrial Marketing 38:8, pages 1623-1638.
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Jacques François Diouf, Sophie Lacoste-Badie, Olivier Droulers & Karine Gallopel-Morvan. (2023) Effect of alcohol ad content regulations on young people: a multi-method study. Journal of Social Marketing 13:2, pages 323-339.
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Amit Shrivastava & Rashmi Jain. (2022) Social Media Influencer and Corporate Brand Reputation—An Experimental Study. Global Business Review, pages 097215092211200.
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Vikas Budhwar, Tarif Hussian, Manjusha Choudhary & Garima Saini. (2021) Regulatory scenario of pharmaceutical advertisement in India, USA and Australia: A comparative study. Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector 18:1, pages 4-9.
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Pratap Chandra Mandal. (2022) Socially-Responsible Target Marketing and Marketing Communications. International Journal of Social Ecology and Sustainable Development 13:1, pages 1-16.
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J. Craig Andrews, Scot Burton, Gregory T. Gundlach, Ronald Paul Hill, Jeremy Kees, Richard G. Netemeyer & Kristen L. Walker. (2021)
What Exactly Is Marketing and Public Policy? Insights for
JPPM
Researchers
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Nguyen Phong Nguyen & Emmanuel Mogaji. 2022. Marketing Communications and Brand Development in Emerging Markets Volume II. Marketing Communications and Brand Development in Emerging Markets Volume II
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Pratap Chandra Mandal. (2021) Socially-Responsible Marketing Communications. Journal of Media Management and Entrepreneurship 3:1, pages 1-17.
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Elizabeth A. Minton & Paige Gardiner. (2021) The missing role of moral values in anti‐vaping messaging. Journal of Consumer Affairs 55:3, pages 1040-1061.
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Kathleen Kelly, Christopher Berry, Maria Leonora G. Comello & Heather Bowen Ray. (2020) The Regulatory and Marketing Environment Surrounding the Legalization of Retail Marijuana and the Impact on Youth. Journal of Public Policy & Marketing 40:1, pages 62-82.
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