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Citations (22)
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Felix Septianto & Frank Mathmann. (2023) Advertising Meat Alternatives: The Interactive Effect of Regulatory Mode and Positive Emotion on Social Media Engagement. Journal of Advertising 0:0, pages 1-18.
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Hyo Jin Kang, Gong Zhuo & Wonseok Jang. (2023) The Roles of Age-Morphing Technology in Enhancing Individuals’ Physical Activity and Healthy Eating Intentions: The Moderating Effects of Self-Esteem. International Journal of Human–Computer Interaction 0:0, pages 1-10.
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Hao Xu, Eugene Lee & Hyejoon Rim. (2022) Should businesses take a stand? Effects of perceived psychological distance on consumers’ expectation and evaluation of corporate social advocacy. Journal of Marketing Communications 28:8, pages 840-863.
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Antigone G. Kyrousi, Eirini Koronaki & Athina Y. Zotou. (2022) Marketing communication in luxury research: a framework-based literature review and research agenda. Journal of Marketing Communications 28:5, pages 560-589.
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Tae Hyun Baek, Marat Bakpayev, Sukki Yoon & Seeun Kim. (2022) Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving. International Journal of Advertising 41:5, pages 850-867.
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Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou & Anastasios Panopoulos. One value does not ‘fit’ all: value-laden luxury advertising through the lens of consumer individuality. Journal of Marketing Theory and Practice 0:0, pages 1-24.
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Chundong Zheng, Yiran Zhang, Heming Gong & Jiaxin Lv. No browsing, no donating: impact of image emotion and colour on browsing intention in online charitable fundraising. Behaviour & Information Technology 0:0, pages 1-14.
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Yicong Zhang & Xueyao Zhang. Lending a Hand to the Competitor: How Brand-to-Brand Help on Social Media Affects Consumer Evaluations. Journal of Advertising 0:0, pages 1-17.
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Articles from other publishers (14)
Zengxiang Chen, Huifang Mao, Tu Tu & Haizhong Wang. (2024) The asymmetric effect of corporate reputation communication on flagship and non‐flagship product evaluations. Psychology & Marketing.
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Anqi (Angie) Luo, Donna L. Quadri-Felitti & Anna S. Mattila. (2024) The double-edged effects of visualizing wine style: sweetness scale on wine label. International Journal of Contemporary Hospitality Management.
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Namuundari Battulga & Jin-Hwa Lee. (2023) Types of Green Advertising Messages on Social Media and Their Impact on Viewers’ Overall Perceptions of Brands and Their Stance on Environmental Issues. Journal of the Korean Society of Costume 73:6, pages 1-18.
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Debashree Roy Bhattacharjee, Abhisek Kuanr, Neeru Malhotra, Debasis Pradhan & Tapas Ranjan Moharana. (2023) How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness. International Marketing Review 40:6, pages 1480-1508.
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Gunjan Malhotra & Gunjan Dandotiya. (2023) Unpacking the influence of anthropomorphism and stereotypes on consumer attitude towards luxury brand. International Journal of Retail & Distribution Management 51:12, pages 1719-1736.
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Ka Wing Chan, Felix Septianto, Junbum Kwon & Revathi Sridhar Kamal. (2023) Color effects on AI influencers’ product recommendations. European Journal of Marketing 57:9, pages 2290-2315.
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Siyu Gong & Li Wang. (2022) Are explicit or implicit appeals more credible? The congruence effects of green advertising appeals and product category on consumers’ evaluation. Current Psychology 42:33, pages 29035-29047.
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Fangxuan Li & Jianan Ma. (2023) The effectiveness of the destination logo: Congruity effect between logo typeface and destination stereotypes. Tourism Management 98, pages 104772.
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Virginia Vannucci, Costanza Dasmi, Olga Nechaeva, Gabriele Pizzi & Gaetano Aiello. (2023) WHY do YOU care about me? The impact of retailers’ customer care activities on customer orientation perceptions and store patronage intentions. Journal of Retailing and Consumer Services 73, pages 103305.
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Yicong Zhang & Xiaoling Guo. (2023) “New and old”: Consumer evaluations of co-branding between new brands and Chinese time-honored brands. Journal of Retailing and Consumer Services 73, pages 103293.
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Jianan Ma & Fangxuan (Sam) Li. (2023) Does ‘chicken soup for the soul’ on the product packaging work? The mediating role of perceived warmth and self-brand connection. Journal of Retailing and Consumer Services 70, pages 103160.
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Jin Sun, Chen Chen & Junmei Lan. (2022) Direct Expression or Indirect Transmission? An Empirical Research on the Impacts of Explicit and Implicit Appeals in Green Advertising. Sustainability 14:23, pages 16192.
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Xiaoling Guo, Hao Liu & Yicong Zhang. (2022) Application of the stereotype content model in marketing: a three-level review and future research. Journal of Contemporary Marketing Science 5:2, pages 196-213.
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Rokhima Rostiani, Bernardinus Maria Purwanto, Felix Septianto & Tung Moi Chiew. (2022) When I’m First, I Can Use More: The Divergent Effects of Joint Appeals on Likelihood of Purchasing Sustainable Products. Australasian Marketing Journal, pages 144135822210892.
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