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Journal of Advertising Volume 52, 2023 - Issue 1
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Original Research Articles

The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising

Qing Huanga Chongqing University, Chongqing, ChinaView further author information
,
Bingjia Shaoa Chongqing University, Chongqing, ChinaView further author information
,
Xiaoling Lia Chongqing University, Chongqing, ChinaORCID Iconhttps://orcid.org/0000-0002-0925-2568View further author information
ORCID Icon,
Tao Heb Wuhan University, Wuhan, ChinaView further author information
,
Juanyi (Sunny) Liuc University of Western Australia, Perth, AustraliaView further author information
&
Xinjian Lid Chongqing Technology and Business University, Chongqing, ChinaCorrespondence[email protected]
View further author information
Pages 115-132 | Received 30 Aug 2020, Accepted 26 Jul 2021, Published online: 20 Aug 2021

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Jinpyo Hong, Il Im & Sungjun (Steven) Park. (2023) It’s All about Timing: Captive Targeting through Mobile Ads. Journal of Advertising 0:0, pages 1-20.
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Larry Olanrewaju Orimoloye, Angeline Close Scheinbaum, Monika Kukar-Kinney, Tiejun Ma, Ming-Chien Sung & Johnnie Johnson. (2022) Differential Effects of Device Modalities and Exposure to Online Reviews on Online Purchasing: A Field Study. Journal of Advertising 51:4, pages 430-439.
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