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Journal of Advertising Volume 51, 2022 - Issue 5
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SPECIAL SECTION:REIMAGINING ADVERTISING RESEARCH: 50 YEARS AND BEYOND

Transformative Advertising Research: Reimagining the Future of Advertising

Lauren Gurrieria RMIT University, Melbourne, Victoria, AustraliaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-2708-094XView further author information
ORCID Icon,
Linda Tuncay Zayerb Loyola University Chicago, Chicago, Illinois, USAORCID Iconhttps://orcid.org/0000-0001-6441-1093View further author information
ORCID Icon &
Catherine A. Colemanc Texas Christian University, Fort Worth, Texas, USAView further author information
Pages 539-556 | Received 09 Dec 2021, Accepted 03 Jul 2022, Published online: 28 Jul 2022

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Read on this site (7)

Mark Tadajewski. (2024) Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations. Journal of Advertising 53:2, pages 161-182.
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Ileyha Dagalp & Jonatan Södergren. (2024) On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Journal of Advertising 53:1, pages 126-147.
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Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri. (2023) Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Journal of Advertising 52:5, pages 647-665.
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Jisu Huh & Ronald J. Faber. (2022) Special Section Introduction—Reimagining Advertising Research: 50 Years and Beyond. Journal of Advertising 51:5, pages 535-538.
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Debashree Roy Bhattacharjee, Debasis Pradhan, Abhisek Kuanr & Neeru Malhotra. Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement. Journal of Advertising 0:0, pages 1-20.
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Kasey Windels, Sophia Mueller, Xiaofan Wei & Huan Chen. Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements. Journal of Advertising 0:0, pages 1-18.
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Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan & Linda D. Hollebeek. The Role of Consumer Speech Acts in Brand Activism: A Transformative Advertising Perspective. Journal of Advertising 0:0, pages 1-20.
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Articles from other publishers (3)

Sakshi Yadav, Shivendra Kumar Pandey & Dheeraj Sharma. (2024) Marketing beyond reality: a systematic literature review on metaverse. Management Research Review.
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Andrew B. Edelblum & Nathan B. Warren. (2023) Real men don’t share (online): perceived neediness and the frequent-posting femininity stereotype. European Journal of Marketing 58:2, pages 572-589.
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Melissa Archpru Akaka & Hope Jensen Schau. (2023) The Stories You Tell: Crafting Managerially Relevant Articles Based on Qualitative Research. Journal of Advertising Research 63:2, pages 185-200.
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