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Asian Journal of Communication Volume 15, 2005 - Issue 1
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Original Articles

Information content of television advertising in China: an update

Kara Chan Associate Professor
&
Fanny Chan
Pages 1-15 | Published online: 19 Aug 2006

Citations (11)

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Read on this site (4)

Yunjae Cheong, Lu Zheng & Kihan Kim. (2011) Product global reach, advertising standardization, and cultural values: an analysis of 2008 Beijing Olympic TV commercials. Asian Journal of Communication 21:3, pages 279-300.
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Yunjae Cheong, Kihan Kim & Lu Zheng. (2010) Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the US. Asian Journal of Communication 20:1, pages 1-16.
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Zhihong Gao. (2009) Beyond Culture: A Proposal for Agent-Based Content Analyses of International Advertisements. Journal of Current Issues & Research in Advertising 31:1, pages 105-116.
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Perran Akan. (2007) Information Content of Magazine Advertising in Turkey. Journal of Euromarketing 16:4, pages 33-47.
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Articles from other publishers (7)

Dandan Tao, Wenpei Fang, Biao Luo & Liang Wan. (2022) Which Marketer-generated-content is more effective? An experimental study in the context of a peer-to-peer accommodation platform. International Journal of Hospitality Management 100, pages 103089.
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Nor Jijidiana Azmi, Isyaku Hassan, Radzuwan Ab Rashid, Zulkarnian Ahmad, Nor Azira Aziz & Qaribu Yahaya Nasidi. (2021) Gender Stereotype in Toy Advertisements on Social Networking Sites. Online Journal of Communication and Media Technologies 11:4, pages e202122.
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Liyong Wang & Carolus L. C. Praet. 2015. Advances in Advertising Research (Vol. V). Advances in Advertising Research (Vol. V) 115 128 .
Siu Yu Hsu & Gina G Barker. (2013) Individualism and collectivism in Chinese and American television advertising. International Communication Gazette 75:8, pages 695-714.
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Huan Chen & Ron Taylor. (2012) Message Strategies of Chinese Award-Winning Print Advertisements. Journal of Intercultural Communication 12:3, pages 1-18.
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Doreen D. Wu. (2008) Between global and local: hybridized appeals in China web auto ads. Corporate Communications: An International Journal 13:1, pages 68-79.
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Joseph Feller, Patrick Finnegan & Olof Nilsson. 2008. Open IT-Based Innovation: Moving Towards Cooperative IT Transfer and Knowledge Diffusion. Open IT-Based Innovation: Moving Towards Cooperative IT Transfer and Knowledge Diffusion 483 500 .

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