The Diffusion of Television in IndiaFootnote^*
* A version of this paper was presented at the International Communication Association, New Orleans, 29 May to 2 June, 1988 with research in India funded by the Rockefeller Foundation. Dr B.R. Patil and Dr V.B. Singh of the Survey Research Training Centre, New Delhi, collaborated with us in our data-gathering, and we acknowledge their considerable assistance. We thank Dr N. Bhaskara Rao, President, Operations Research Group, Baroda, for making available data on the diffusion of television in India. The present paper draws upon Singhal and Rogers (1988a), and Singhal and Rogers (1988b).
1. Third World countries include all Middle Eastern countries, all African countries except South Africa, all Asian countries except Japan, and all countries in Latin America. In 1987, there were about 910 million television sets in the world, of which about 310 were located in Third World countries.
2. Data on world-wide diffusion of TV sets are compiled from BBC’s World Radio And Television Receivers (1987). In 1987, there were about 90 million TV sets in China.

Arvind SinghalView further author information

J.K. DoshiView further author information

Everett M. RogersView further author information

S. Adnan RahmanView further author information

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