Citations (6)
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Morris Kalliny. (2010) Are They Really That Different from Us: A Comparison of Arab and American Newspaper Advertising. Journal of Current Issues & Research in Advertising 32:1, pages 95-108.
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Morris Kalliny & Salma Ghanem. (2009) The Role of the Advertising Agency in the Cultural Message Content of Advertisements: A Comparison of the Middle East and the United States. Journal of Global Marketing 22:4, pages 313-328.
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Morris Kalliny & Lance Gentry. (2007) Cultural Values Reflected in Arab and American Television Advertising. Journal of Current Issues & Research in Advertising 29:1, pages 15-32.
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Chun Wah. (2005) Cultural Influences in Television Commercials. Journal of Promotion Management 12:1, pages 57-84.
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Guang‐shiash Hu. (1998) Entry and performance of transnational advertising agencies in Taiwan. Asian Journal of Communication 8:2, pages 100-123.
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Articles from other publishers (1)
Mark Speece, Truong Quang & To Ngoc Huong. (2003) Foreign firms and advertising knowledge transfer in Vietnam. Marketing Intelligence & Planning 21:3, pages 173-182.
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