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Media Asia
Volume 50, 2023 - Issue 2: Challenges
Articles
The emergence of “consumer sphere”: the logics behind short video activism tactics of Chinese consumers
Zizheng Yua School of Management and Marketing, University of Greenwich, London, UK
https://orcid.org/0000-0002-5927-5784View further author information
https://orcid.org/0000-0002-5927-5784View further author information & Nairui Xub Institute of Publishing Science, School of Journalism and Communication, Beijing Normal University, Beijing, ChinaCorrespondence[email protected]
https://orcid.org/0000-0002-5447-5082View further author information
https://orcid.org/0000-0002-5447-5082View further author information