Citations (29)
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Michele O’Dwyer & Audrey Gilmore. (2019) Competitor orientation in successful SMEs: an exploration of the impact on innovation. Journal of Strategic Marketing 27:1, pages 21-37.
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Syed Mohsin Ali Shah, Hatem El-Gohary & Javed Ghulam Hussain. (2015) An Investigation of Market Orientation (MO) and Tourism Small and Medium-Sized Enterprises’ (SMEs) Performance in Developing Countries: A Review of the Literature. Journal of Travel & Tourism Marketing 32:8, pages 990-1022.
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Óscar González‐benito, Javier González‐Benito & Pablo A. Muñoz‐gallego. (2014) On the Consequences of Market Orientation across Varied Environmental Dynamism and Competitive Intensity Levels. Journal of Small Business Management 52:1, pages 1-21.
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Pratik Modi. (2012) Market orientation in nonprofit organizations: innovativeness, resource scarcity, and performance. Journal of Strategic Marketing 20:1, pages 55-67.
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Tzu-Ching Lin & Graham Brown. (2010) Market Orientation and Performance Outcomes: An Empirical Study of Travel Agencies in Taiwan. Asia Pacific Journal of Tourism Research 15:1, pages 79-94.
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David Martín-Consuegra, Águeda Esteban & Arturo Molina. (2008) The Role of Market Orientation in Managing Crises During the Post-Crisis Phase. Journal of Travel & Tourism Marketing 23:2-4, pages 59-71.
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JasmineY.W. Tay & Linda Tay. (2007) Market orientation and the property development business in Singapore. International Journal of Strategic Property Management 11:1, pages 1-16.
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Hanna Schramm-Klein & Dirk Morschett. (2006) The Relationship between marketing performance, logistics performance and company performance for retail companies. The International Review of Retail, Distribution and Consumer Research 16:2, pages 277-296.
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Larry Nelson & Steven Henderson. (2005) Best Value and the Market Orientation of UK Recreation Centres. Local Government Studies 31:2, pages 237-257.
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LeoY. M. Sin, AlanC. B. Tse, OliverH. M. Yau, JennyS. Y. Lee & RaymondP. M. Chow. (2004) Market Orientation and Business Performance in the PRC. Journal of Global Marketing 17:2-3, pages 55-89.
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Articles from other publishers (19)
Rayees Farooq & Sandeep Vij. (2021) Toward the measurement of market orientation: scale development and validation. Management Research Review 45:10, pages 1275-1295.
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Angelos Pantouvakis & Maria Karakasnaki. (2021) Examining the impact of market orientation on service quality in shipping companies: the role of risk propensity. International Journal of Quality and Service Sciences 13:1, pages 106-122.
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Chen Wang, Yee Lin Lee, Jeffrey Boon Hui Yap, Lincoln C. Wood & Hamzah Abdul-Rahman. (2020) Non-technical innovation and entrepreneurship in project-based small service firms. South African Journal of Economic and management Sciences 23:1.
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Fengxia Zhu, Zelong Wei, Yongchuan Bao & Shaoming Zou. (2019) Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China. International Business Review 28:6, pages 101594.
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Andrej Srakar & Marilena Vecco. 2018. Entrepreneurship in Culture and Creative Industries. Entrepreneurship in Culture and Creative Industries
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Belghis Bavarsad, Sajjad Jafari, Sayed Ahmad Hosseini & Ali Akbar Hozhabri. (2015) Analyzing the impact of entrepreneurial marketing on sustainable competitive advantage in SMEs. Analyzing the impact of entrepreneurial marketing on sustainable competitive advantage in SMEs.
Ana Isabel Polo Peña, Dolores María Frías Jamilena & José Alberto Castañeda García. (2015) Market orientation and business results among small‐scale service firms. Academia Revista Latinoamericana de Administración 28:1, pages 135-166.
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James W. Clark, Lisa C. Toms & Kenneth W. Green. (2014) Market-oriented sustainability: moderating impact of stakeholder involvement. Industrial Management & Data Systems 114:1, pages 21-36.
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Le Nguyen Hau, Felicitas Evangelista & Pham Ngoc Thuy. (2013) Does it pay for firms in Asia's emerging markets to be market oriented? Evidence from Vietnam. Journal of Business Research 66:12, pages 2412-2417.
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Ravindra JainCherry JainPrachi Jain. (2014) Integrated Framework of Antecedents and Effects of Market Orientation. Management and Labour Studies 38:4, pages 425-445.
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Fei DengHedley Smyth. (2013) Contingency-Based Approach to Firm Performance in Construction: Critical Review of Empirical Research. Journal of Construction Engineering and Management 139:10.
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Mohammed A Mahmoud, Adelaide Kastner & Joseph Yeboah. (2010) Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana. Journal of Medical Marketing 10:3, pages 231-244.
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Brenda Sternquist, Ying Huang & Zhengyi Chen. (2010) Predicting market orientation: Chinese retailers in a transitional economy. International Journal of Retail & Distribution Management 38:5, pages 360-378.
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Michele O'Dwyer & Ann Ledwith. (2009) Determinants of new product performance in small firms. International Journal of Entrepreneurial Behavior & Research 15:2, pages 124-136.
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Kenneth W. GreenJrJr, Ron McGaughey & K. Michael Casey. (2006) Does supply chain management strategy mediate the association between market orientation and organizational performance?. Supply Chain Management: An International Journal 11:5, pages 407-414.
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Leo Y.M. Sin, Alan C.B. Tse, Vincent C.S. Heung & Frederick H.K. Yim. (2005) An analysis of the relationship between market orientation and business performance in the hotel industry. International Journal of Hospitality Management 24:4, pages 555-577.
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Óscar González-Benito & Javier González-Benito. (2005) Cultural vs. operational market orientation and objective vs. subjective performance: Perspective of production and operations. Industrial Marketing Management 34:8, pages 797-829.
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Kenneth W. GreenJrJr, R. Anthony Inman, Gene Brown & T. Hillman Willis. (2005) Market orientation: relation to structure and performance. Journal of Business & Industrial Marketing 20:6, pages 276-284.
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Ahmet H. Kirca, Satish Jayachandran & William O. Bearden. (2018) Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance. Journal of Marketing 69:2, pages 24-41.
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