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Original Articles

Enhancing the impact of online hotel reviews through the use of emoticons

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Pages 674-686 | Received 19 Jan 2016, Accepted 18 Dec 2016, Published online: 19 Jan 2017

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Read on this site (4)

Chuan-Feng Shih, Shiu-Li Huang & Heng-Chiang Huang. (2023) The dissemination and impacts of deceptive eWOM: a dynamic process perspective. Behaviour & Information Technology 42:8, pages 1155-1179.
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Catalin C. Dinulescu & Victor R. Prybutok. (2022) In authority, or peers we trust? Reviews and recommendations in social commerce. Behaviour & Information Technology 41:13, pages 2887-2904.
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Timmy H. Tseng & Sara H. Hsieh. (2019) Determinants of emoticon usage in mobile instant messaging: a construal level theory perspective. Behaviour & Information Technology 38:3, pages 289-301.
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Articles from other publishers (24)

K. Pooja & Pallavi Upadhyaya. (2022) What makes an online review credible? A systematic review of the literature and future research directions. Management Review Quarterly 74:2, pages 627-659.
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Beatriz García-Carrión, Francisco Muñoz-Leiva, Salvador Del Barrio-García & Lucia Porcu. (2024) The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation. Journal of Destination Marketing & Management 31, pages 100842.
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Jennifer Castellanos-Barreto, Ángela Velázquez Lugo, Laura M. Pietri Gómez & Ernesto Rosario-Hernández. (2024) El efecto de los emojis sonrientes en la comunicación organizacional. Revista Puertorriqueña de Psicologia 34:3, pages 320-334.
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Xiaowei Wang, Mingming Cheng, Jingjie Zhu & Ruochen Jiang. (2023) When Texts Meet Emoji: A Multi-Stage Study of Tourism Brands. Journal of Travel Research.
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C. Estelle Smith, Hannah Miller Hillberg & Zachary Levonian. (2023) "Thoughts & Prayers" or " ❤️ & 🙏 ": How the Release of New Reactions on CaringBridge Reshapes Supportive Communication in Health Crises. Proceedings of the ACM on Human-Computer Interaction 7:CSCW2, pages 1-39.
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Samuel Kernan Freire, Ji-Youn Jung, Chaofan Wang, Evangelos Niforatos & Alessandro Bozzon. (2023) How Emoji and Explanations Influence Adherence to AI Recommendations. How Emoji and Explanations Influence Adherence to AI Recommendations.
Xiaowei Wang, Mingming Cheng, Shanshi Li & Ruochen Jiang. (2023) The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands. Tourism Management 96, pages 104696.
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Kai-Yu Wang, Wen-Hai Chih & Andreawan Honora. (2023) How the emoji use in apology messages influences customers’ responses in online service recoveries: The moderating role of communication style. International Journal of Information Management 69, pages 102618.
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Qingxiang An & Ahmet Bulent Ozturk. (2022) Assessing the effects of user-generated photos on hotel guests’ price, service quality, overall image perceptions and booking intention. Journal of Hospitality and Tourism Technology 13:4, pages 608-625.
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Taw Ly Wen, Shamala Paramasivam, Alan Libert, Christo Moskovsky, Ramiza Darmi & Ilyana Jalaluddin. (2022) VIRTUAL RAPPORT WITH EXPRESSIONS OF GRATITUDE IN RESPONDING ONLINE REVIEWS. Journal of Language and Communication 9:2, pages 169-190.
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Marília Prada, Magda Saraiva, Sara Cruz, Sílvia Xavier & David L. Rodrigues. (2022) Using Emoji in Response to Customer Reservation Requests and Service Reviews. Human Behavior and Emerging Technologies 2022, pages 1-10.
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Tae Hyun Baek, Seeun Kim, Sukki Yoon, Yung Kyun Choi, Dongwon Choi & Hyejin Bang. (2021) Emojis and assertive environmental messages in social media campaigns. Internet Research 32:3, pages 988-1002.
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Tiziana Guzzo, Fernando Ferri & Patrizia Grifoni. (2022) What Factors Make Online Travel Reviews Credible? The Consumers’ Credibility Perception-CONCEPT Model. Societies 12:2, pages 50.
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Bernardo P. Cavalheiro, Marília Prada, David L. Rodrigues, Diniz Lopes & Margarida V. Garrido. (2022) Evaluating the Adequacy of Emoji Use in Positive and Negative Messages from Close and Distant Senders. Cyberpsychology, Behavior, and Social Networking 25:3, pages 194-199.
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Yuchang JIN, Chenglong DENG, Ping WU, Peixuan ZHENG & Junxiu AN. (2022) Emoji image symbol's social function and application. Advances in Psychological Science 30:5, pages 1062.
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Enrique Bigne, Carla Ruiz, Antonio Cuenca, Carmen Perez & Aitor Garcia. (2021) What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations. Journal of Destination Marketing & Management 20, pages 100570.
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Guei-Hua Huang, Chun-Tuan Chang, Anil Bilgihan & Fevzi Okumus. (2020) Helpful or harmful? A double-edged sword of emoticons in online review helpfulness. Tourism Management 81, pages 104135.
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Liwei Hsu & Yen-Jung Chen. (2021) Neuromarketing, Subliminal Advertising, and Hotel Selection: An EEG Study. Australasian Marketing Journal 28:4, pages 200-208.
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Enrique Bigne, Kalliopi Chatzipanagiotou & Carla Ruiz. (2020) Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited. Journal of Business Research 115, pages 403-416.
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Emmanouela E Manganari, Evangelos Mourelatos & Efthalia Dimara. (2020) Beyond the Lexical Sense of Online Reviews: The Role of Emoticons and Consumer Experience. Interacting with Computers 32:5-6, pages 475-489.
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Wei-Lun Chang & Hsiao-Chiao Tseng. 2020. Cyber Influence and Cognitive Threats. Cyber Influence and Cognitive Threats 159 184 .
Pedro Quelhas Brito, Sandra Torres & Jéssica Fernandes. (2019) What kind of emotions do emoticons communicate?. Asia Pacific Journal of Marketing and Logistics 32:7, pages 1495-1517.
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Qiyu Bai, Qi Dan, Zhe Mu & Maokun Yang. (2019) A Systematic Review of Emoji: Current Research and Future Perspectives. Frontiers in Psychology 10.
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Marília Prada, David L. Rodrigues, Margarida V. Garrido, Diniz Lopes, Bernardo Cavalheiro & Rui Gaspar. (2018) Motives, frequency and attitudes toward emoji and emoticon use. Telematics and Informatics 35:7, pages 1925-1934.
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