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Ai-Yun Hsieh, Shao-Kang Lo, Yu-Ping Chiu & Ting Lie. (2021) Do not allow pop-up ads to appear too early: Internet users’ browsing behaviour to pop-up ads. Behaviour & Information Technology 40:16, pages 1796-1805.
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Xue-shuang Wang, Fu Guo, Ming-ming Li & Xiao-hui Tian. (2021) Effects of mobile news interface design features on users’ gaze behaviours and behavioural performance: evidence from China. Behaviour & Information Technology 40:16, pages 1741-1754.
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Matthew S. Eastin, Jose Jorge Netto, Fangxin Xu, Jung Ah Lee & Amanda Mabry-Flynn. (2019) Customizing the Win: Demonstrating a Positive Way to Consumer Brand Attitude. Journal of Interactive Advertising 19:3, pages 236-245.
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Lu An, Yan Shen, Gang Li & Chuanming Yu. (2023) A prediction model of users' attention transfer in the context of multitopic competition. Aslib Journal of Information Management 76:3, pages 461-476.
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John William Long, Sara Jordan Maksi, Francisco Javier López Frías, Robin Ireland & Travis D Masterson. (2024) Content analysis of food and beverage marketing in global esports: sponsorships of the premier events, leagues, teams and players. BMJ Public Health 2:1, pages e000095.
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Byung-Jae Min & Daehwan Kim. (2023) The Effect of Ad Exposure on Consumer Visual Attentions Depending on Time Lapse in the Context of eSports. Korean Journal of Sport Science 34:4, pages 666-676.
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Ricky S. Wong. (2023) An experimental investigation of attribute framing effects on risky sourcing behaviour: the mediating role of attention allocated to suppliers' quality information. International Journal of Operations & Production Management 43:13, pages 205-225.
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Max de Zoeten & Thomas Könecke. (2023) Position and location as influencing factors for the brand awareness of eSports viewersPosition und Lage als Einflussfaktoren auf die Markenbekanntheit bei E-Sport-Zuschauern. German Journal of Exercise and Sport Research 53:4, pages 432-436.
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Behnam (Abdolreza) Oboudi, Alireza Elahi, Hossein Akbari Yazdi & Do Young Pyun. (2022) Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message: an eye-tracking study. Sport, Business and Management: An International Journal 13:2, pages 213-227.
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Jessica Formosa, Nicholas O'Donnell, Ella M. Horton, Selen Türkay, Regan L. Mandryk, Michael Hawks & Daniel Johnson. (2022) Definitions of Esports: A Systematic Review and Thematic Analysis. Proceedings of the ACM on Human-Computer Interaction 6:CHI PLAY, pages 1-45.
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Marco Mancini, Patrizia Cherubino, Giulia Cartocci, Ana Martinez, Gianluca Di Flumeri, Luca Petruzzellis, Michele Cimini, Pietro Aricò, Arianna Trettel & Fabio Babiloni. (2022) Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience. Brain Sciences 12:10, pages 1345.
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C. K. Praveen & Kathiravan Srinivasan. (2022) Psychological Impact and Influence of Animation on Viewer’s Visual Attention and Cognition: A Systematic Literature Review, Open Challenges, and Future Research Directions. Computational and Mathematical Methods in Medicine 2022, pages 1-29.
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Veronica Sundstedt & Valeria Garro. (2022) A Systematic Review of Visualization Techniques and Analysis Tools for Eye-Tracking in 3D Environments. Frontiers in Neuroergonomics 3.
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Dishant Gupta, Harsh Sharma & Manali Gupta. (2021) Doping as a barrier in universal acceptance of esports. International Journal of Sports Marketing and Sponsorship 23:3, pages 645-664.
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Hyung-Min Kim & Seongcheol Kim. (2022) The show must go on: Why Korea lost its first-mover advantage in Esports and how it can become a major player again. Technological Forecasting and Social Change 179, pages 121649.
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Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting & Bradley Wilson. (2021) Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value. Journal of Services Marketing 36:3, pages 398-415.
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Thi Tuan Linh Pham, Han-Chung Huang, Fan-Chen Tseng, T.C.E. Cheng & Ching-I Teng. (2021) For whom does flow not enhance online gamer loyalty?. Industrial Management & Data Systems 122:1, pages 215-234.
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Lars Rieser & Brent Furneaux. (2022) Share of Attention: Exploring the Allocation of User Attention to Consumer Applications. Computers in Human Behavior 126, pages 107006.
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Jens Mattke, Christian Maier, Lea Reis & Tim Weitzel. (2021) In-app advertising: a two-step qualitative comparative analysis to explain clicking behavior. European Journal of Marketing 55:8, pages 2146-2173.
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Serhat Peker, Gonca Gokce Menekse Dalveren & Yavuz İnal. (2021) The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from An-Eye-Tracking Study. Future Internet 13:1, pages 18.
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Jiasen Li, Xun Gong & Boning Li. (2020) End-to-End Texture-Aware and Depth-Aware Embedded Advertising for Videos. End-to-End Texture-Aware and Depth-Aware Embedded Advertising for Videos.
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Amir Zaib Abbasi, Ali Hussain, Helmut Hlavacs, Muhammad Umair Shah, Ding Hooi Ting & Umair Rehman. 2020. HCI in Games. HCI in Games
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