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Articles

Do online reviews truly matter? A study of the characteristics of consumers involved in different online review scenarios

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Pages 1448-1466 | Received 25 Dec 2019, Accepted 20 Apr 2020, Published online: 06 May 2020

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Young Joon Park, Jaewoo Joo, Charin Polpanumas & Yeujun Yoon. (2021) “Worse Than What I Read?” The External Effect of Review Ratings on the Online Review Generation Process: An Empirical Analysis of Multiple Product Categories Using Amazon.com Review Data. Sustainability 13:19, pages 10912.
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