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Behaviour & Information Technology Volume 40, 2021 - Issue 16
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Original Articles

Do not allow pop-up ads to appear too early: Internet users’ browsing behaviour to pop-up ads

Ai-Yun Hsieha Master Program of Marketing, College of Business, Chinese Culture University, Taipei, Taiwan, R.O.C
,
Shao-Kang Lob Department of International Trade, Chinese Culture University, Taipei, Taiwan, R.O.C
,
Yu-Ping Chiuc Department of Advertising, Chinese Culture University, Taipei, Taiwan, R.O.CCorrespondence[email protected]
&
Ting Lied Department of Information Management, Yuan Ze University, Taoyuan, Taiwan, R.O.C
Pages 1796-1805 | Received 04 Apr 2019, Accepted 13 Jun 2020, Published online: 23 Jun 2020

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Jakkrit Thavorn, Puripat Trichob, Worasak Klongthong & Chittipa Ngamkroeckjoti. (2022) Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention. Cogent Business & Management 9:1.
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Articles from other publishers (4)

Chia-Ying Li & Jin-Ting Zhang. (2023) Chatbots or me? Consumers’ switching between human agents and conversational agents. Journal of Retailing and Consumer Services 72, pages 103264.
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Maria Rigou, Spiros Sirmakessis, Aliki Panagiotarou & Stefanos Balaskas. 2023. Online Advertising [Working Title]. Online Advertising [Working Title].
Fatih Çelik, Mehmet Safa Çam & Mehmet Ali Koseoglu. (2022) Ad avoidance in the digital context: A systematic literature review and research agenda. International Journal of Consumer Studies.
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Safura M. Kallier Tar & Johannes A Wiid. (2021) Consumer perceptions of real-time marketing used in campaigns for retail businesses. International Journal of Research in Business and Social Science (2147- 4478) 10:2, pages 86-105.
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