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Original Articles

Revisiting the theory of image restoration strategies

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Pages 27-39 | Published online: 21 May 2009

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (19)

Jian Shi, Adriana S. Mucedola, Tong Lin & Kandice N. Green. (2023) Sexual misconduct in politics: how intergroup biases affect judgments of a scandalized politician and partisan ambivalence. Communication Quarterly 71:2, pages 132-153.
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Rachel Allison, Ann Pegoraro, Evan Frederick & Ashleigh-Jane Thompson. (2020) When women athletes transgress: an exploratory study of image repair and social media response. Sport in Society 23:6, pages 1023-1041.
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Mike Milford. (2019) Rhetorical Emancipation: Apologia and Transcendence on Death Row. Western Journal of Communication 83:3, pages 326-344.
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Cayce Myers & Karen Russell. (2019) Image repair in the aftermath of inaccurate polling: How the news media responded to getting it wrong in 1948 and 2016. Journal of Political Marketing 18:1-2, pages 148-177.
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Fabrice Desmarais & Catherine Wallace. (2018) The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor. Sport Management Review 21:4, pages 443-458.
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Kenneth A. Lachlan, David R. Levy & Zhan Xu. (2018) The Remaining, Unconvinced Few: Using Twitter to Examine Non-CORFing Behaviors Following a Political Defeat. Communication Quarterly 66:4, pages 363-379.
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Mairead McCoy. (2014) Reputational Threat and Image Repair Strategies: Northern Ireland Water’s Crisis Communication in a Freeze/Thaw Incident. Journal of Nonprofit & Public Sector Marketing 26:2, pages 99-126.
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William Forrest Harlow & Rachel Martin Harlow. (2013) Compensation and Corrective Action as the BP Response to the Deepwater Horizon Incident. Communication Research Reports 30:3, pages 193-200.
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WilliamL. Benoit. (2011) NPR's Image Repair Discourse on Firing Juan Williams. Journal of Radio & Audio Media 18:1, pages 84-91.
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MatthewW. Seeger & DonayleR. Griffin Padgett. (2010) From Image Restoration to Renewal: Approaches to Understanding Postcrisis Communication. Review of Communication 10:2, pages 127-141.
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Wei-chun Wen, Tzu-hsiang Yu & William L. Benoit. (2009) Our hero Wang can't be wrong! A case study of collectivistic image repair in Taiwan. Chinese Journal of Communication 2:2, pages 174-192.
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CatherineA. Sheldon & LynneM. Sallot. (2008) Image Repair in Politics: Testing Effects of Communication Strategy and Performance History in a Faux Pas. Journal of Public Relations Research 21:1, pages 25-50.
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WilliamL. Benoit. (2006) President Bush's Image Repair Effort on Meet the Press: The Complexities of Defeasibility. Journal of Applied Communication Research 34:3, pages 285-306.
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KeithG. Brown & Ruthanne Geddes. (2006) Image Repair: Research, Consensus, and Strategies: A Study of the University College of Cape Breton. Journal of Nonprofit & Public Sector Marketing 15:1-2, pages 69-85.
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Debra J. Ford . (2004) Organizational advocacy. Communication Teacher 18:4, pages 120-123.
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WilliamL. Benoit. (2000) Another visit to the theory of image restoration strategies. Communication Quarterly 48:1, pages 40-43.
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Articles from other publishers (32)

Mike Milford. (2022) Fans not Customers! Kategoria in the Rise and Demise of the European Super League . Communication & Sport 11:5, pages 993-1010.
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Kenon A. Brown & Courtney D. Boman. 2022. The Handbook of Crisis Communication. The Handbook of Crisis Communication 17 30 .
Keith M. Hearit. (2021) A blame narrative approach to apologetic crisis management: The serial apologiae of United Airlines. Public Relations Review 47:5, pages 102106.
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Alberto Tron. 2021. Corporate Financial Distress. Corporate Financial Distress 139 160 .
Jean Kelso Sandlin & Monica L. Gracyalny. (2020) Fandom, forgiveness and future support: YouTube apologies as crisis communication. Journal of Communication Management 24:1, pages 1-18.
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Jie Ma, Ying Kei Tse, Xiaojun Wang & Minhao Zhang. (2019) Examining customer perception and behaviour through social media research – An empirical study of the United Airlines overbooking crisis. Transportation Research Part E: Logistics and Transportation Review 127, pages 192-205.
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Daryl Koehn & Maria Goranova. (2016) Do Investors See Value in Ethically Sound CEO Apologies? Investigating Stock Market Reaction to CEO Apologies. Journal of Business Ethics 152:2, pages 311-322.
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Jean Kelso Sandlin & Monica L. Gracyalny. (2018) Seeking sincerity, finding forgiveness: YouTube apologies as image repair. Public Relations Review 44:3, pages 393-406.
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Keith M. Hearit. 2018. The Handbook of Organizational Rhetoric and Communication. The Handbook of Organizational Rhetoric and Communication 185 199 .
Paola Paissa & Françoise Rigat. (2018) Berlusconi, l’Allemagne et la mémoire de la Shoah : l’«  ethos de bonhomie » pour une réparation impossible. Langage et société N° 164:2, pages 57-73.
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Sifan Xu. (2018) Discourse of renewal: Developing multiple-item measurement and analyzing effects on relationships. Public Relations Review 44:1, pages 108-119.
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Meaghan McKasy & Sara K. Yeo. (2018) A Comparative Case Study of Electric Utility Companies’ Use of Energy Democracy in Strategic Communication. Frontiers in Communication 3.
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Moran Yarchi, Tal Samuel-Azran & Lidor Bar-David. (2017) Facebook users’ engagement with Israel’s public diplomacy messages during the 2012 and 2014 military operations in Gaza. Place Branding and Public Diplomacy 13:4, pages 360-375.
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Julio César Herrero & José Pedro Marfil Medina. (2016) La comunicación de crisis en política: el perdón como herramienta de restauración de imagen. Estudios sobre el Mensaje Periodístico 22:1, pages 361-373.
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Kenon A. Brown. (2014) Is Apology the Best Policy? An Experimental Examination of the Effectiveness of Image Repair Strategies During Criminal and Noncriminal Athlete Transgressions. Communication & Sport 4:1, pages 23-42.
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Natalie A. Brown, Kenon A. Brown & Andrew C. Billings. (2013) “May No Act of Ours Bring Shame”. Communication & Sport 3:3, pages 288-311.
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Eli Avraham. (2015) Destination image repair during crisis: Attracting tourism during the Arab Spring uprisings. Tourism Management 47, pages 224-232.
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Edison Jair Duque Oliva & Lina Astrid Carvajal Prieto. (2015) La identidad organizacional y su influencia en la imagen: una reflexión teórica. Suma de Negocios 6:13, pages 114-123.
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Philip Linsley, Richard Slack & Alan Edkins. 2014. Communication and Language Analysis in the Corporate World. Communication and Language Analysis in the Corporate World 89 107 .
Robert R. Ulmer. (2012) Increasing the Impact of Thought Leadership in Crisis Communication. Management Communication Quarterly 26:4, pages 523-542.
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Jordi Xifra. (2012) Sex, lies, and post-trial publicity: The reputation repair strategies of Dominique Strauss-Kahn. Public Relations Review 38:3, pages 477-483.
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James Kauffman. (2012) Hooray for Hollywood? The 2011 Golden Globes and Ricky Gervais’ image repair strategies. Public Relations Review 38:1, pages 46-50.
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Sidharth Muralidharan, Kristie Dillistone & Jae-Hwa Shin. (2011) The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum. Public Relations Review 37:3, pages 226-232.
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William Forrest Harlow, Brian C. Brantley & Rachel Martin Harlow. (2011) BP initial image repair strategies after the Deepwater Horizon spill. Public Relations Review 37:1, pages 80-83.
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William L. Benoit & Jayne R. Henson. (2009) President Bush's image repair discourse on Hurricane Katrina. Public Relations Review 35:1, pages 40-46.
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Tony Jaques. (2009) Issue management as a post‐crisis discipline: identifying and responding to issue impacts beyond the crisis. Journal of Public Affairs 9:1, pages 35-44.
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Tony Jaques. (2008) When an icon stumbles: the Ribena issue mismanaged. Corporate Communications: An International Journal 13:4, pages 394-406.
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James Kauffman. (2008) When sorry is not enough: Archbishop Cardinal Bernard Law's image restoration strategies in the statement on sexual abuse of minors by clergy. Public Relations Review 34:3, pages 258-262.
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John A. Fortunato. (2008) Restoring a reputation: The Duke University lacrosse scandal. Public Relations Review 34:2, pages 116-123.
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Robert R. Ulmer, Matthew W. Seeger & Timothy L. Sellnow. (2007) Post-crisis communication and renewal: Expanding the parameters of post-crisis discourse. Public Relations Review 33:2, pages 130-134.
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Rebecca J. Meisenbach & Jill J. Mcmillan. (2006) Chapter 3: Blurring the Boundaries: Historical Developments and Future Directions in Organizational Rhetoric. Communication Yearbook 30:1, pages 99-141.
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Robert C. Rowland & Angela M. Jerome. (2004) On Organizational Apologia: A Reconceptualization. Communication Theory 14:3, pages 191-211.
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