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Communication Quarterly Volume 49, 2001 - Issue 4
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Original Articles

Responding to the legitimacy problems of big tobacco: An analysis of the “people of Philip Morris” image advertising campaign

Maribeth S. Metzler Assistant Professor, Department of Communication, Miami University, Oxford, OH, 45056
Pages 366-381 | Published online: 21 May 2009

Citations (24)

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Read on this site (3)

Erin Willis, Matthew J. Haught & David L. Morris II. (2017) Up in Vapor: Exploring the Health Messages of E-Cigarette Advertisements. Health Communication 32:3, pages 372-380.
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Yeon Soo Kim & Youjin Choi. (2012) College Students' Perception of Philip Morris's Tobacco-Related Smoking Prevention and Tobacco-Unrelated Social Responsibility. Journal of Public Relations Research 24:2, pages 184-199.
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Maria de Fatima Oliveira & Priscilla Murphy. (2009) The Leader as the Face of a Crisis: Philip Morris' CEO's Speeches During the 1990s. Journal of Public Relations Research 21:4, pages 361-380.
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Articles from other publishers (21)

Rafael Delgado-Alemany, Maria Angeles Revilla-Camacho & Alicia Blanco-González. (2020) IS A UNIVERSITY COMMITTED TO ETHICS PERCEIVED AS AN HONEST, APPROPRIATE AND PROPERLY MANAGED ORGANIZATION?. Journal of Management and Business Education 4:1, pages 12-32.
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Wim Van Lent & Andrew D. Smith. (2019) Using Versus Excusing: The Hudson’s Bay Company’s Long-Term Engagement with Its (Problematic) Past. Journal of Business Ethics 166:2, pages 215-231.
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Cristina Del-Castillo-Feito, Alicia Blanco-González & Rafael Delgado-Alemany. (2020) The Relationship between Image, Legitimacy, and Reputation as a Sustainable Strategy: Students’ Versus Professors’ Perceptions in the Higher Education Sector. Sustainability 12:3, pages 1189.
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Ramesh NairShairah Hana SulaimanNor Azyyati Md SaadPuspalata SuppiahMaizura Lin. (2019) Mitigating Reputational Risk Through Image Repair Strategies. Asia Pacific Media Educator 29:1, pages 23-40.
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Patricia A. McDanielRuth E. Malone. (2015) “What Is Our Story?” Philip Morris’s Changing Corporate Narrative. American Journal of Public Health 105:10, pages e68-e75.
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Ataur Belal & David L Owen. (2015) The rise and fall of stand-alone social reporting in a multinational subsidiary in Bangladesh. Accounting, Auditing & Accountability Journal 28:7, pages 1160-1192.
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Melissa Voigt, Mark Russell, Kristina Hiney, Jennifer Richardson, Abigail Borron & Colleen Brady. (2015) Show Horse Welfare: Evaluating Stock-Type Show Horse Industry Legitimacy. Journal of Agricultural and Environmental Ethics 28:4, pages 647-666.
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David Finch, David Deephouse & Paul Varella. (2014) Examining an Individual’s Legitimacy Judgment Using the Value–Attitude System: The Role of Environmental and Economic Values and Source Credibility. Journal of Business Ethics 127:2, pages 265-281.
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Yan Yi & Tsan-Kuo Chang. (2012) Institutionalizing public relations in China: A sociological analysis of the Chinese Premier's Press Conference. Public Relations Review 38:5, pages 711-722.
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Patricia A. McDanielRuth E. Malone. (2012) “The Big WHY”: Philip Morris’s Failed Search for Corporate Social Value. American Journal of Public Health 102:10, pages 1942-1950.
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Ernest Zhang & William L. Benoit. (2009) Former Minister Zhang's discourse on SARS: Government's image restoration or destruction?. Public Relations Review 35:3, pages 240-246.
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Patricia A. McDanielRuth E. Malone. (2009) The Role of Corporate Credibility in Legitimizing Disease Promotion. American Journal of Public Health 99:3, pages 452-461.
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Laura E. TeslerRuth E. Malone. (2008) Corporate Philanthropy, Lobbying, and Public Health Policy. American Journal of Public Health 98:12, pages 2123-2133.
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Hadii M. Mamudu, Ross Hammond & Stanton Glantz. (2008) Tobacco industry attempts to counter the World Bank report curbing the epidemic and obstruct the WHO framework convention on tobacco control. Social Science & Medicine 67:11, pages 1690-1699.
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Brooke Fisher Liu. (2008) From aspiring presidential candidate to accidental racist? An analysis of Senator George Allen's image repair during his 2006 reelection campaign. Public Relations Review 34:4, pages 331-336.
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Arild Wæraas. (2007) The re-enchantment of social institutions: Max Weber and public relations. Public Relations Review 33:3, pages 281-286.
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Gregory Gustave De Blasio. (2006) Coffee as a Medium for Ethical, Social, and Political Messages: Organizational Legitimacy and Communication. Journal of Business Ethics 72:1, pages 47-59.
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Brooke Fisher Liu. (2007) President Bush's major post-Katrina speeches: Enhancing image repair discourse theory applied to the public sector. Public Relations Review 33:1, pages 40-48.
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Youngmin Yoon. (2016) Legitimacy, Public Relations, and Media Access: Proposing and Testing a Media Access Model. Communication Research 32:6, pages 762-793.
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E. B. Hindman. (2005) Jayson Blair, The New York Times, and Paradigm Repair. Journal of Communication 55:2, pages 225-241.
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Tony Jaques. (2005) Systematic objective setting for effective issue management. Journal of Public Affairs 5:1, pages 33-42.
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