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Communication Quarterly Volume 53, 2005 - Issue 4
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Original Articles

Political Television Advertising in Campaign 2000

David AirneView further author information
&
William L. BenoitView further author information
Pages 473-492 | Published online: 03 Feb 2007

Citations (12)

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Read on this site (7)

Michail Vafeiadis, Ruobing Li & Fuyuan Shen. (2018) Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections. Journal of Broadcasting & Electronic Media 62:2, pages 354-370.
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Eric Van Steenburg. (2015) Areas of research in political advertising: a review and research agenda. International Journal of Advertising 34:2, pages 195-231.
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William L. Benoit, Jayne R. Henson & Leigh Anne Sudbrock. (2011) A Functional Analysis of 2008 U.S. Presidential Primary Debates. Argumentation and Advocacy 48:2, pages 97-110.
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R. Lance Holbert & WilliamL. Benoit. (2009) A Theory of Political Campaign Media Connectedness. Communication Monographs 76:3, pages 303-332.
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Elaine Sherman, Leon Schiffman & ShawnT. Thelen. (2008) Impact of Trust on Candidates, Branches of Government, and Media Within the Context of the 2004 U.S. Presidential Election. Journal of Political Marketing 7:2, pages 105-130.
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FrankE. Dardis, Fuyuan Shen & Heidi Hatfield Edwards. (2008) Effects of Negative Political Advertising on Individuals' Cynicism and Self-Efficacy: The Impact of Ad Type and Message Exposures. Mass Communication and Society 11:1, pages 24-42.
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LeAnnM. Brazeal & WilliamL. Benoit. (2006) On the Spot: A Functional Analysis of Congressional Television Spots, 1980–2004. Communication Studies 57:4, pages 401-420.
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Articles from other publishers (5)

David J. Grüning & Thomas W. Schubert. (2022) Emotional Campaigning in Politics: Being Moved and Anger in Political Ads Motivate to Support Candidate and Party. Frontiers in Psychology 12.
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Beschara Karam. 2018. Perspectives on Political Communication in Africa. Perspectives on Political Communication in Africa 27 44 .
Tendai Chari. 2018. Perspectives on Political Communication in Africa. Perspectives on Political Communication in Africa 223 238 .
William L. Benoit. (2017) A Functional Analysis of 2016 Direct Mail Advertising in Ohio. American Behavioral Scientist 61:5, pages 481-492.
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Barbara J. Chambers & Shannon L. Bichard. (2012) Public Opinion on YouTube. International Journal of E-Politics 3:2, pages 1-15.
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