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Communication Quarterly Volume 57, 2009 - Issue 2
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Original Articles

Effects of Humor on Presence and Recall of Persuasive Messages

Paul Skalski School of Communication, Cleveland State University, Correspondence[email protected]
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,
Ron Tamborini Department of Communication, Michigan State University, View further author information
,
Ed Glazer Department of Communication, Michigan State University, View further author information
&
Sandi Smith Department of Communication, Michigan State University, View further author information
Pages 136-153 | Published online: 08 May 2009

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Tianjiao Wang & Rachelle Pavelko. (2023) Engaging Audience on Social Media: The Persuasive Impact of Fit Between Humor and Regulatory Focus in Health Messages. Health Communication 0:0, pages 1-12.
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Hoon Lee & Jiyoung Yeon. (2022) The Power of Humor: The Role of Political Entertainment Programming in South Korea for Enhancing Attitudes Toward the Oppositional Message Source. Mass Communication and Society 25:1, pages 77-110.
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Marc G. Weinberger & Charles S. Gulas. (2019) The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?. International Journal of Advertising 38:7, pages 911-956.
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Vivian C. Sheer, Fuyuan Shen, Dion Tse & Tiffany Chan. (2018) Evaluating the effectiveness of four Hong Kong antismoking cartoon posters with humor and threat elements. Chinese Journal of Communication 11:4, pages 400-418.
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Porismita Borah & Xizhu Xiao. (2018) The Importance of ‘Likes’: The Interplay of Message Framing, Source, and Social Endorsement on Credibility Perceptions of Health Information on Facebook. Journal of Health Communication 23:4, pages 399-411.
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Michelle L. Futerfas & Xiaoli Nan. (2017) Role of Humor in the Persuasiveness of Entertainment Narratives on Unprotected Sexual Behavior. Journal of Health Communication 22:4, pages 312-318.
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Inma Rodríguez-Ardura & Antoni Meseguer-Artola. (2016) Presence in personalised e-learning – the impact of cognitive and emotional factors and the moderating role of gender. Behaviour & Information Technology 35:11, pages 1008-1018.
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Steffen Frank Zorn, Steven Bellman, Jennifer A. Robinson & Duane Varan. (2016) Cultural differences affect interactive television advertising. Journal of Marketing Communications 22:1, pages 3-17.
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Madelijn Strick, Rob W. Holland, Rick B. van Baaren, Ad van Knippenberg & Ap Dijksterhuis. (2013) Humour in advertising: An associative processing model. European Review of Social Psychology 24:1, pages 32-69.
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David M. Rhea. (2012) There They Go Again: The Use of Humor in Presidential Debates 1960–2008. Argumentation and Advocacy 49:2, pages 115-131.
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Rebeca Cordero-Gutiérrez, Ahmad Aljarah, Manuela López & Eva Lahuerta-Otero. (2023) Make me happy, make it credible – the effect of CSR message framing on online brand engagement. Management Decision 62:2, pages 532-548.
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Michelle Symons, Heidi Vandebosch & Karolien Poels. (2024) Boosts for walking: how humorous messages increase brisk walking among cognitively fatigued individuals. BMC Public Health 24:1.
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Machi Suka & Takashi Shimazaki. (2023) Effectiveness of using humor appeal in health promotion materials: evidence from an experimental study in Japan. Archives of Public Health 81:1.
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Bharadhwaj Sivakumaran, Harindranath R. M., Nachiketas Nandakumar & Ekta Srivastava. (2023) Public service announcements: A literature review and way forward. International Journal of Consumer Studies 47:6, pages 2451-2478.
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Maria D. Molina. (2023) Do people believe in misleading information disseminated via memes? The role of identity and anger. New Media & Society.
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Liana Ermakova, Anne-Gwenn Bosser, Adam Jatowt & Tristan Miller. (2023) The JOKER Corpus: English-French Parallel Data for Multilingual Wordplay Recognition. The JOKER Corpus: English-French Parallel Data for Multilingual Wordplay Recognition.
Nataliia Skliarenko, Ivan Gryshchenko, Olena Kolosnichenko, Natalia Ostapenko & Marina Kolosnichenko. (2023) CREATIVITY AND INNOVATION IN THE DESIGN OF PUBLIC SERVICE ANNOUNCEMENTS: CLASSIFICATION AND DESIGN MODELS. Creativity Studies 16:1, pages 225-240.
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Shupei Yuan & Hang Lu. (2022) Examining a conceptual framework of aggressive and humorous styles in science YouTube videos about climate change and vaccination. Public Understanding of Science 31:7, pages 921-939.
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Yomna Elsayed & Andrea B Hollingshead. (2022) Humor Reduces Online Incivility. Journal of Computer-Mediated Communication 27:3.
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Muhammad Ahmed Saeed, Eloy Rodríguez González, Tomasz Korybski, Elena Davitti & Sabine Braun. 2022. Human-Computer Interaction. User Experience and Behavior. Human-Computer Interaction. User Experience and Behavior 214 232 .
Geah Pressgrove, Robert McKeever & Erik Collins. (2021) Effectiveness of persuasive frames in advocacy videos. Public Relations Review 47:4, pages 102060.
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Erin I Walsh, Ginny M Sargent & Will J Grant. (2021) Not just a pretty picture: Scientific fact visualisation styles, preferences, confidence and recall. Information Visualization 20:2-3, pages 138-150.
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Emmanuelle Brigaud, Alex Lafont & Nathalie Blanc. (2021) Your Eyes Do Not Lie! Dissecting Humor Effects in Health Messages Using Eye Tracker Technology. Frontiers in Public Health 9.
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Minhao Dai & Robert Robbins. (2021) Exploring the influences of profile perceptions and different pick-up lines on dating outcomes on tinder: An online experiment. Computers in Human Behavior 117, pages 106667.
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Fanny Fong Yee Chan & Ben Lowe. (2020) Placing products in humorous scenes: its impact on brand perceptions. European Journal of Marketing 55:3, pages 649-670.
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Cornelia Betsch, Nora K. Schmid-Küpke, Leonie Otten & Eckart von Hirschhausen. (2020) Increasing the willingness to participate in organ donation through humorous health communication: (Quasi-) experimental evidence. PLOS ONE 15:11, pages e0241208.
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Kimberly A. Neuendorf. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology 1 13 .
Yunwen Wang. (2020) Humor and camera view on mobile short-form video apps influence user experience and technology-adoption intent, an example of TikTok (DouYin). Computers in Human Behavior 110, pages 106373.
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Silvia Rossi, Teresa Cimmino, Marco Matarese & Mario Raiano. (2019) Coherent and Incoherent Robot Emotional Behavior for Humorous and Engaging Recommendations. Coherent and Incoherent Robot Emotional Behavior for Humorous and Engaging Recommendations.
Paul Hendriks Vettehen, Daan Wiltink, Maite Huiskamp, Gabi Schaap & Paul Ketelaar. (2019) Taking the full view: How viewers respond to 360-degree video news. Computers in Human Behavior 91, pages 24-32.
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Nathan Walter, Michael J Cody, Larry Zhiming Xu & Sheila T Murphy. (2018) A Priest, a Rabbi, and a Minister Walk into a Bar: A Meta-Analysis of Humor Effects on Persuasion. Human Communication Research 44:4, pages 343-373.
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Magnus Söderlund & Eeva-Liisa Oikarinen. (2018) Joking with customers in the service encounter has a negative impact on customer satisfaction: Replication and extension. Journal of Retailing and Consumer Services 42, pages 55-64.
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Katrina L. Pariera. (2017) The influence of humor and amusement on mother-adolescent sexual communication. HUMOR 30:3.
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Merry Morash, Deborah A. Kashy, Sandi W. Smith & Jennifer E. Cobbina. (2016) The Connection of Probation/Parole Officer Actions to Women Offenders’ Recidivism. Criminal Justice and Behavior 43:4, pages 506-524.
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Erdem Tatli & Urun Anil Ozdemir. 2015. Marketing and Consumer Behavior. Marketing and Consumer Behavior 972 990 .
Nicholas Browning & Kaye D. Sweetser. (2013) The Let Down Effect. American Behavioral Scientist 58:6, pages 810-826.
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Erdem Tatli & Urun Anil Ozdemir. 2014. Handbook of Research on the Impact of Culture and Society on the Entertainment Industry. Handbook of Research on the Impact of Culture and Society on the Entertainment Industry 503 520 .
Paul Skalski, Cheryl Campanella Bracken & Michael Buncher. 2011. Handbook of Research on Digital Media and Advertising. Handbook of Research on Digital Media and Advertising 437 455 .

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